Google Maps usage on iPhones plummets 70% in UK

“According to ComScore’s European data, in the UK in October 2012 Google Maps usage on iPhone was 6.07m users – against no measurable number for Apple’s Maps app,” Charles Arthur reports for The Guardian.

“In October 2012, ComScore’s separate data, collected from its statistically robust panel of owners, shows that there were 8.57m iPhone owners in the UK – which would mean that 70.8% of owners used the maps app, which would be Google’s, at some point,” Arthur reports. “But by September 2013, total use of Google Maps had dropped to 1.83m UK iPhone users even though the total ownership had grown to 10.35m. Apple Maps users, meanwhile, totalled 6.23m, or 60.2% of all users.”

“There’s no way to tell how many of the Google Maps users deployed it exclusively, nor how many carried on using it because they were still using phones running the older iOS 5, which cannot use Apple Maps,” Arthur reports. “Even so, it suggests a dramatic drop in the number of Google Maps users on the iPhone – by 4.24m, or 70% – which mirrors that in the US.”

Read more in the full article here.

MacDailyNews Take: As we wrote on August 8, 2011:

Google will rue the day they decided to get greedy by working against Apple instead of with them.

Related articles:
Apple Maps makes killer comeback as Google Maps loses access to world’s most desirable mobile customers – November 12, 2013
Apple Maps puts the hurt on Google Maps – November 11, 2013
WIth iOS 7, Apple’s Maps has arrived; it’s now better than Google Maps – September 25, 2013


    1. That’s quite the opposite of my experience. I live in the UK and have used both, but now use Apple Maps far more than Google. I often need to get to places on a tight schedule and I find that Apple maps does a much better job of guiding me there than either Google maps, or my dedicated TomTom sat nav.

      I particularly like the live traffic information on Apple Maps, which gives more information about what is causing a slow down in the traffic, it’s a vast improvement over Google or TomTom’s efforts.

      1. I’m in the uk and almost exclusively use Apple Maps for navigation. Brilliant.
        Has a way to go on data though – the coffee shop opersite our house is now 1/2 mile away, and the hotel in the village has disappeared! Oh well…

  1. It just goes to show that the majority of iPhone users don’t understand what they are using.
    They just click on the ‘maps’ app and use it – and so they should.

    They don’t understand that they are now using a new app that doesn’t send their location back to Google, for Google to then sell that info to advertisers.

    Google must be very worried – what this demonstrates is that Google’s revenues and success are not through consumer’s making a knowledgable and researched choice, rather their revenues and success are based on fooling & exploiting the people that use their services.

    1. Exactly who wants to go out of their way to use another software product that isn’t native to the device? It’s sort of how Microsoft got IE to beat Netscape but in that case it was blatantly evil especially as is typical Microsoft was asleep to the rise of the Internet. Not so on a smart phone where each manufacturer is allowed certain essential built-in apps. I LOVE Apple Maps even though they have yet to map some new areas I occasionally go to. Even Google’s map info is incomplete there near San Diego.

    2. Exactly, the last thing I want is Google tracking everywhere I go. This is really bad news for them. I don’t use Google search either. Deny them the privilege at every turn. They have abused their power and now they must pay the price.

  2. Apple now needs to lunch an integrated web service site that has search, maps, news, and iTunes Radio as it main features. Then all iPhone users will never have any reason to visit Google web properties. Google will then start to slowly crush and burn. Bring it on Apple.

  3. Based on these percentages of users switching to Apple Maps I think it would be advantageous for Apple to create its own search engine and I’d be willing to bet if it was even halfway decent, Apple could put quite a dent in Google’s search and ad revenue. I don’t think it would be that hard for Apple to find a search engine acquisition and enhance it. I’d say Apple is passing up a great opportunity to give Google some payback.

    1. I’d be shocked if Apple were able to get into search via acquisition. Apple doesn’t have the political connections of GE, Google, Boeing, etal. An acquisition into a new tranche of business would be dealt with sever govt. interference.

    2. Revenge should NEVER be a motivation for making decisions and I don’t believe it is not how Apple works. The only reason or getting into a market is because you have a burning desire to produce a great product that others are not, and you believe you can compete.
      If revenge is a byproduct, then you can smile.

  4. Just got back from a road trip between Michigan and South Carolina. Used Apple Maps the whole time. In all honesty it’s correct about 70% of the time. Several times it sent me to wrong locations for businesses no longer there, and in the road trip directions it several times got Exit numbers wrong or said, “… toward Xburg” when the direction of that town was actually the wrong way, though it told me to turn the right direction.

    I’m looking forward to the day when this product is as good as Google Maps. Until then I will continue using it and sending in corrections, as I always do for incorrect locations. I just don’t want Google knowing where I am all the time. I trust Apple a 1000% more than Big Brother.

    1. @Heard Instinct: While I completely agree with your enthusiasm regarding Apple Maps, I don’t understand your assessment that it was right just “70%” of the time. I just completed a 17 day, 2,750 mile trip along the east coast, including three days in New York City and Apple Maps *never* steered me wrong.

      Were you just spectacularly unlucky?

  5. I truly envy those who are able to use Apple maps without problems. I definitely can’t yet, as it is wrong too often to make it reliable. Most of the time, I really make an effort to use it, in order to bring all the usage and any possible feedback data back to Apple (for improvement), but there are frequent occasions when I just simply can’t go around juggling two map applications (Apple AND Google), in order to get somewhere, so I just give up on Apple and switch to Google.

    Let us not forget; an entire country of Serbia is one big massive black hole for Apple maps. Because the country currently has no official carrier selling iPhones (although there are a million or two active devices in the country, registered to iTunes stores of neighbouring countries), the Apple maps team apparently believe that mapping Serbia is not a worthwhile effort, so all they hve there is main international highways. Meanwhile, Google has every city, town, village, hamlet, dirt road, lake, pond, and most major and not-so-major features and landmarks. Apparently, Google Maps even has street names in North Korea, where mobile telephony isn’t even available to the regular population!

    Apple is doing great work of improving Maps, but Google still provides far more detail and, on average, better accuracy.

  6. Don’t give up your personal responsibility or give away your free will to a digital device.

    Anybody who has gotten lost more than one time using either Apple or Google maps has not learned from their first experience. I always review the entire recommended route ahead of time to give it a sanity check … or to allow me to choose alternate routes … such as scenic drives.

    As for businesses being closed … I don’t blame the map app. Call the business ahead of time to see if it is open and to confirm location/directions. That’s why it is called a PHONE.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.