First official new Mac Pro sold sets all-time record for most expensive personal computer at $977,000

“Apple is known for making history by inventing the future, but even its designer could not have predicted a new record shattered on Saturday as a special one-off red version of the new Mac Pro (which is not officially available for sale yet) was sold at a charity fundraising auction for $977,000 — an all-time record for the priciest personal computer ever made or sold,” Electronista reports.

“The Sotheby’s auction in London also commanded high prices for other items from the pair, including a custom-designed Leica Rangefinder digital camera which sold for $1.8 million; a Product (RED) custom desk that sold for nearly $1.7 million, and a unique pair of rose gold Apple Earpods that sold for $461,000,” Electronista reports. “The Mac Pro, the normal versions of which will become available next month, was only expected to fetch between $40,000 and $60,000 – some 10 to 15 times the machine’s starting retail prices – but ended up selling for nearly $1 million as part of a benefit for the Global Fund to fight AIDS, Tuberculosis and Maleria.”

Product (RED) by Sir Jonathan Ive
US$977,000 Product (RED) Mac Pro by Sir Jonathan Ive

Read more in the full article here.


  1. It’s not really “gosh, this computer is WORTH it!” It’s moreso “This is a worthy charity, I was expecting to give up to a million dollars anyway, so instead of a couple things, I’ll just buy this one.”

    Charity auctions of this level are usually about providing an incentive for the giving generously. This donor was feeling particularly generous 😀

    1. You just keep whispering that to yourself with your eyes close and you hands clamped firmly over you ears, hater.
      And, Don’t you worry MS will triumph and return to it’s glory days. Paul Thurrott says so!

      P.S. you do realize you are only limiting yourself by hating, yes?

      1. I can imagine it as a part of a traveling exhibit with some or all of the other designs for a period of time, where the charity gets a small cut of the tickets and thus raises even more funds.

        The donors might then have an even bigger tax deduction.

    1. I doubt if where the money goes to is a matter for ‘belief’. The accounts both the auction house and the registered charity will be fully audited.

      Are you also a Flat-Earther, or an Apollo-was-Fakery twerp? Sheesh!

    2. No charity can give 100 percent of its money to the cause. A little of has to go to operations and overhead. It’s important and healthy to examine those percentages to ensure you feel comfortable with it, but please ground your expectations with a little reality (the truth that it costs money to create and maintain the organization that can do the work you’re not willing to do directly).

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