The Quantum Leap in retail: In fiscal 2013 there were 395 million visits to Apple Retail Stores

“In fiscal 2013 there were 395 million visits to Apple retail stores. In 2012 there were 372 million,” Asymco reports.

“The difference is approximately the population of Australia,” Asymco reports. “This was in addition to the population of the US and Canada already passing through.”

Asymco reports, “Except for seasonal peaks, the visitors per store per quarter has been a fairly steady 240k since mid-2010. What’s more, this rate was also remarkably steady at around 160k/store/quarter from 2007 to 2010. So what caused this quantum jump in traffic? Was it due to a re-design of the stores? Was it a change in product mix? Or was it due to a change in staffing rules?”

Much more in the full article here.


  1. AppleStore is the uncrowned king of the ecosystem so far as this user is concerned.

    Problems, queries, information, training – all there waiting for me, and personal service bookable online.

  2. Apple doesn’t sell crap!

    I remember when Steve Jobs spoke to the CEO Mike Parker of Nike and remarked something like “Just get rid of the crap and focus on the good stuff.”

    That stuck with me. More stores ought to do the same. Why sell 5 or 10 versions of the same product? All it does is confuse customers. Pick the best or top 2 or 3 and explain why and then go for it.

    1. That’s actually one of the things I like about Costco. They don’t sell 20 models, but 1-3, and they’re usually good quality. It’s a far different experience than going to Fry’s or Walmart.

      (I don’t like that Costco doesn’t carry Apple products. It makes me sick to see them pushing Galaxy tabs and android phones. Utter crap, but Apple wouldn’t kowtow to their pressure and so Costco kicked all the Apple stuff out. Really lame. You’d think the Apple audience would be ideal Costco customers.)

    1. Actually, in subatomic physics, a quantum transition can involve one, two, three, or any number of levels. The length of the jump is dependent on the energy supplied. The key idea is of a discrete step, as opposed to a continuous ramp. In popular analogy it should mean a sudden change with no in-between stuff.

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