Why is Apple still selling the iPad 2? Because they can

“Next month, Apple will begin selling two next-generation iPads — the iPad Air and a new and mightier iPad mini, yet it will continue to sell the iPad 2, a device that has been on the market since March of 201,” John Paczkowski reports for AllThingsD.

“Why keep a nearly three-year-old tablet in the iPad line?” Paczkowski reports. “Because it continues to sell fairly well.”

Paczkowski reports, “According to new research from Consumer Intelligence Research Partners (CIRP), the iPad 2 accounted for 22 percent of the iPads sold in the U.S. during the quarter ended Sept. 30, 2013. Now, that’s down from the 35 percent it accounted for in the quarter prior, but it’s still a significant percentage. ”

Read more in the full article here.

Related article:
Apple unveils 64-bit iPad Air and 64-bit iPad mini with Retina display – October 22, 2013

24 Comments

    1. to keep things Simple…

      Apple really should only offer

      iPad and iPhone in 3 screen sizes.
      4″, 7.9″ and 9.7″
      32/64/128 Gb storage
      A7 and M7 chip on all the latest…

      sell off the other at reduced pricing as you mention.
      yet Apple knows its customer base and those who have Apple Care, so a trade-in repair method needs to be in place to quickly offer older models still

  1. The best NEWS is these new devices from Apple are (the iPad Air/mini) run the same A7 and M7 chips that the iPhone 5s offers.

    A level playing field for consumers.

    1. The iPad Mini is only 1 generation old, the iPad 2 has had a few versions in between. There may not be a massive difference between them, but personally I wouldn’t get an iPad 2, it just seems too close to being outdated – especially for not a massive amount of difference in price. Even I was in a situation where it meant saving for a longer time I would get an iPad air.

    2. I think the point he is trying to make is why is Apple selling the iPad 2 instead of the 3 or 4 for the lower price? The original iPad mini is only one generation old, but the iPad 2 is now three generations old.

      1. Rene Ritchie of iMore explained it had something to do with educational and business organization investments as well as the battery hit the iPad took with the initial Retina displays versus the processors, especially in the iPad 3.

  2. I was talking to my dad yesterday, who has an iPad 2 from when it was new and lives it. I was about to brag about all the advancements they’ve made over the past three generations over his version, but all I could come up with was, “It’s thinner, lighter, the cameras are better and the battery lasts longer.” He was like, “Uh huh, yeah the iPad is really neat,” as in, I’m totally satisfied with my iPad 2.

    1. Same deal with my dad. Uses it all the time, and it is good enough for him. He doesn’t play CPU intensive games or take a lot of videos, so the improved chip and camera are not strong pulls for him.

      1. The iPad 3 has the old connector too.

        Personally I think the real reason is that they know releasing a cheaper one with a Retina display would cannibalise sales of the Air in a far, far greater way than the archaic 2

      2. Exactly, this a mobile business device that can be used in the field. Retina display and other advanced technologies are not needed for a sales person taking orders etc. It works perfectly in that environment at a cost that business will adopt. That’s why they are keeping it.

  3. In case no one has noticed, Wall Street has declared Apple’s iPad business as flat-lined. Meaning, no future growth because there are few consumers left who are willing to pay more than $300 for a NEW tablet of any size. General consensus says Apple has priced itself out of the tablet market.

    Most of Wall Street’s big investors believe Apple’s profit-driven hardware business model is completely broken because of freely-used Android which pretty much sums up why Apple’s stock is doing so poorly. WS couldn’t possibly fathom that Apple would be able to sell any two year-old iPad for $299 when anyone could go out and buy a brand-new Android tablet for that price.

    1. Um, what alternate reality are you consulting Wall Street in? Apple’s stock is over $530 per share, they post profits every single quarter, and has twice as much cash in the bank as Microsoft. But that’s okay, you just keep on spinning the tales and loving your ‘Droid. We won’t judge.

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