“After first ignoring advice from Apple’s chief executive Tim Cook not to speculate on rumors related to the company’s supply chain, the Wall Street Journal has subsequently toned down its alarmist story of iPhone 5c cuts and retailer discounting,” Daniel Eran Dilger reports for AppleInsider.
“Yesterday, the Journal joined Reuters and other major media outlets in targeting Apple’s iPhone 5c with speculative, worrisome concerns based on assumptions and guesswork built on top of poorly conceived interpretations of unverified data,” Dilger reports. “Under the initial headline “Apple Cuts iPhone 5C Orders,” a report by Lorraine Luk, Eva Dou and Ian Sherr for the Wall Street Journal outlined supplier cuts it defined as less than 20 percent at Pegatron and ‘one-third’ at Foxconn. The article didn’t outline how many iPhone 5c models Apple had been building, or how many it planned to build at launch or throughout the quarter, or if the changes were planned in advance or in response to production yields.”
“By the end of the day, the paper changed its headline to ‘Apple’s Dual iPhone Strategy in Doubt,’ shifting the narrative to focus on the idea that Apple’s plan to ‘broaden its appeal with a cheaper version of the iPhone… appears to be faltering after a few weeks,'” Dilger reports. “The Journal observed in its second edition, “the fact that the 5C appears to have missed Apple’s expectations may not be all bad, especially if it means consumers are buying more of the 5S, the higher-end iPhone that came out at the same time last month and sells for $100 more.”
Tons more – highly recommended – in the full article here.
MacDailyNews Take: iPhone 5c is for disillusioned Fragmandroid settlers as they come off contract (God knows they’d never pay a cent to get out of their mistake early). iPhone 5c is not a phone for which anybody lines up at launch. iPhone 5c will have consistently good sales over time. iPhone 5c is already selling better vs. iPhone 5s than iPhone 4s did vs. iPhone 5.
Also, with its pricing, it’s likely very effective in upselling iPhone 5s.
[Thanks to MacDailyNews Readers “Fred Mertz,” “Bill,” and “JES42” for the heads up.]
Apple ups iPhone 5s orders, ramps down iPhone 5c production, sources say – October 16, 2013
Apple cuts iPhone 5c orders for Q4, says source – October 16, 2013
Why would anyone buy an iPhone 5c instead of an iPhone 5s? – September 10, 2013