Nike sends invitations to October 15 ‘NikeFuel Forum’

“Nike has sent out invitations to the media for an October 15 event in New York City, where it plans to discuss the future of its digital world experience,” Electronista reports. “Likely, but not confirmed, at the event is a new iteration of the FuelBand monitoring device, which is nearly two years old.”

“Nike has not explicitly said that it will reveal a new FuelBand or even update the software,” Electronista reports. “It may instead opt to discuss what it plans on doing with the iPhone 5s M7 motion sensing chip.”

Read more in the full article here.

Related articles:
Apple nabs Nike design director Ben Shaffer to work on wearable devices – September 27, 2013
Apple hires Nike+ FuelBand developer Jay Blahnik – August 19, 2013
Nike: We’re not working on a Nike+ FuelBand app for Android – February 11, 2013
iWatch’s novelty emerges as Apple assembles team of sensor and fitness experts – July 18, 2013
Apple on aggressive hiring spree for smartwatch project, sources say – July 14, 2013
Live coverage of Tim Cook’s D11 appearance – May 28, 2013


  1. Hey, I think an Apple/Nike collaboration (using the M7 chip) will be introduced as the new FuelBand. Tim Cook is a fitness nut, so he would likely pursue such a product. It will do more than only fitness-related tasks, and have a real display (not a bunch of LED dots), but it will look a lot like the existing FuelBand.

    Or maybe this IS the iWatch. 🙂

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