Product RED is a brand licensed to partner companies such as Apple, Nike, and other multinational corporations.
The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money.
Today Bono announced that “Apple is certainly leading the crew” and thanked the company for raising over $65 million to fight AIDS.
— (RED) (@RED) September 26, 2013
More info about Product RED here.
[Thanks to MacDailyNews Reader “jmmx” for the heads up.]
Steve Jobs, the world’s greatest philanthropist – September 2, 2011
Bono praises Steve Jobs as generous and ‘poetic’ philanthropist – September 2, 2011
Steve Jobs, Bono confirm ‘Product Red’ Apple iPod nano, iTunes ‘Red’ gift card – October 12, 2006
U2’s Bono: Apple ‘more creative than a lot of people in rock bands, lead singer is Steve Jobs’ – May 22, 2005