Spoof ad claims Apple’s new iOS 7 makes iPhones waterproof

Under the highly-questionable headline, “iOS 7: users destroy iPhones after fake waterproof advert,” Ben Riley-Smith reports for The Telegraph, “A spoof advert suggesting Apple’s new iOS 7 operating system made handsets waterproof appears to have fooled some users into destroying their iPhone

MacDailyNews Take: “Appears.” Not necessarily actually happened.

“The fake commercial appeared almost identical to Apple’s real poster advertising with images of the iPhone on a white background accompanied by neat text.
‘Update to iOS 7 and become waterproof,’ the poster read,” Riley-Smith reports. “‘In an emergency, a smart-switch will shut off the phone’s power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry,’ it explained.”

MacDailyNews Notee: As an aside, Apple would never use the word “delicate” to describe “iPhone’s circuitry.”

Spoof ad claiming Apple's new iOS 7 makes iPhones waterproof
Spoof ad claiming Apple’s new iOS 7 makes iPhones waterproof

“After being shared on social media sites by users encouraging people to try the new feature soon angry complaints appeared from those fooled by the joke,” Riley-Smith reports. “‘Whoever said ios7 was waterproof **** you,’ wrote one user on Twitter. ‘Wtf iOS7 isn’t waterproof!! Now my phone’s at the bottom of the river,’ another said.”

MacDailyNews Take: Again, “appeared.”

Those tweets could easily be – and probably better – interpreted as humorous replies from people who get the joke. Obviously, even if you believed the ridiculous spoof ad, throwing your iPhone into a river for it to settle on the bottom as a test of the spoofed feature would introduce further issues beyond simply dunking it into a glass of water.

Riley-Smith reports, “The prank is understood to have been started by controversial forum 4Chan which has a chequered history of hosting faked material.”

Full article here.

MacDailyNews Take: If concocting “news” from random tweets is the best you can do, perhaps you should try another line of work.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. If there are companies out there that will pay people to post negative comments about Apple, (there are) then I would say it is likely that one of those companies may be behind this prank to draw attention to the fact that Apple’s phones are not waterproof and one of the Android models are. No proof, but I wouldn’t be surprised.

    Every Android user (and there were a lot) I’ve ever asked, “hey, is that the waterproof phone?” Their answer was always – no, that’s a different model.” But it still wouldn’t surprise me if they tried to make an issue out of “Apple’s vulnerability.”

    Or, someone just wanted to write a story about how stupid they think Apple users are.

  2. The next iPhone should be waterproof. I know several people that would benefit financially for having this feature, notably a friend of mine who regularly spills pints of beer on himself and his iPhones.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.