Samsung spies on iPhone launch lines in attempt to understand Apple mystique

“You can’t have an ad campaign mocking people waiting in line for the iPhone and then wish you had the same lines,” Shara Tibken reports for CNET. “Or can you?”

“Apparently Samsung thinks it can,” Tibken reports. “Along with the hundreds of consumers, reporters, and app promoters converging Friday on Apple’s flagship store on Manhattan’s Fifth Avenue for the iPhone 5S/5C launch were employees from the Korean giant.”

Tibken reports, “Samsung kept its presence pretty clandestine. It didn’t hand out fliers or post advertising or display anything identifying itself as Samsung. It didn’t even talk to anyone in line. Rather, a Korean video and photography crew documented the scene and interviewed reporters to figure out why Apple has such a rabid following… ‘Other companies release new phones, but there’s not as much passion and heat [from buyers],’ a Korea-based producer from Samsung Broadcasting Center/Cheil Worldwide, who asked not to be named, told CNET at the iPhone launch. ‘It’s only Apple. Why? We’re curious.'”

Read more in the full article here.

MacDailyNews Take: Here, Samsung, we’ll help you out. It’s exceedingly simple:

Apple exists to delight their customers.

Samsung Electronics exists to poorly rip-off Apple and hoodwink the left-over suckers with cheap, cobbled-together crap.

Have fun trying to fake Touch ID and a 64-bit operating system. Maybe you can make a phone with an 18-inch display instead to try to hide how much you suck.

71 Comments

    1. Samsung: “What’s their secret?”

      Joe Shmo: “Well, they’re at least a year ahead of you and they don’t have a corporate policy of flat out stealing what they can’t understand”

      1. Samsung: It’s very simple. We sample the public, figure out what people want, and then go back and make it for them.

        Reporter: And what do the people want?

        Samsung: Apple products.

    1. Since Samsung hires people to act like fake Apple customers for their commercials, Samsung’s strategy to copy Apple is simple. Just pay a bunch of people to stand in lines and act like they care, for the next phone release.

      Or, copy Microsoft this time, and offer free concert tickets… 🙂

  1. You know there’s already a problem at Samsung when they STILL don’t get what makes Apple tick. Tim and Steve J. have said repeatedly over the years that they just want to make great products for people — products that they would want to use themselves, and that enhance the user experience that changes people’s lives and how they work and play. What a concept! Hey Samsung, why don’t you put all that money of yours to good use and INNOVATE instead of DUPLICATE!

    1. Yes this is part and parcel with the whole Shamdung FAIL. If they’re still trying to figure out Apple NOW then they’re never going to get it and even if they did just what would they do with that bit of information? Cultural differences and the fact Steve Jobs didn’t exactly leave an intricate corporate manual nor train anyone within Samesong means even any information they might glean will still leave them walking alone in the wilderness, and clueless as usual. Also Samsung just doesn’t have the same illustrious company history and nobody really cares about a company who tries to be jack of all trades, master of none. There’s no magic in South Korea, Gangnam Style not withstanding.

      1. Did you see Jon Ives talking about his design team. Since he was hired, only four people left his design division. Two died and two retired. None of the two worked for anyone else. My guess he’s fantastic to work for and with. I don’t think you could find that kind of loyalty at any other company.

    2. Let’s not forget what Samsung does best; they pay people to write blogs and articles pretending to be unbiased customers innocently commenting about a specific article or product demonizing Apple. Examine the folks that Samsung were talking to; the American press. Why? Here is my prediction: they will take the “exact” comments of praise (said about Apple) stated by the press and the few fans they interviewed and place them verbatim into future Samsung S5 ads replacing the word “Apple” for Samsung.” They are so predictable.

    3. Samsung cant innovate have you seen the galaxy gear lag POS watch scumsung have to copy scumsung will never be able to produce anything without first seeing how others do it better.

      Scumsung are even being sued by Dyson how low will scumsung go to make a product off other companies hard work and research the bar keeps being lowered i wonder how low the bar needs to go before even scumsung sheep are unable to defend them.

      Dyson’s founder has angrily rounded on rival Samsung, accusing the South Korean firm of ‘ripping off’ a steering mechanism design for vacuum cleaners.

      1. I still wonder about the people who would buy Samsung products. Why go with a company who has no original thought? This means you don’t care about your customers – they just want to make money. Apple, regardless how some people think has always made products for people….they hire people and CREATE products that help and enrich lives and I guess it’s a compliment when all the Apple haters talk about Apple but still copy their ideas.

        1. Not really a huge fan of Michael Bolton, but he does have some talent and does not deserve to be smeared by pairing him with Samsung. He deserves an apology from you.

        2. Yeah Michael Bolton has more talent and soul in his l’il pinkie than you have in your whole body. He’s a classic artist. Why don’t you take potshots as well at other older classic artists since today’s questionable Auto-Tune fartists are just so wonderful (not!). I love kids who think the good music stuff only started the day they became teenagers. Think again.

        3. You got that right. It seems like things started to suck at the beginning of the 21st century. We went from great music to Bieber. Great shows to American Idol, and great games to stupid stuff like Angry Birds. Even the computers were better in the 90s! An Apple Newton has more dignity and class than these toy iPads. Can a business run from an iPad? Can a power plant run their machines from an iPhone? Computing is dumbed down these days. Some retards thought that all people used computers for was watching “Family Guy”, and looking at cat pictures. The only thing good about now days is emulation, so I can fire up the good old NeXtStep OS in VMWare. Everything about the 21st century sucks.

        4. This is the second thread I see you crapping all over today’s technology, so clearly, you are a troll. Nobody is forcing you to use any of these products and frankly, try watching shows like Breaking Bad which far eclipses TV from the 80s and 90s.

        5. You apparently never had a childhood. The family sitcoms of the 80s/90s actually taught you morals, and were wholesome. Trash like Breaking Bad and Walking Dead are immoral and, quite frankly, trash. Thankfully, in my area, there is a channel called Retro TV, which has all the best hits of the 80s and 90s.

        6. “Can a business run from an iPad?”. Sure. Why not? I am sure people run businesses from iPads now. “Can a power plant run their machines from an iPhone?”. Sure, why not? In fact, an iPad or iPhone would be ideal for any business which operates distributed equipment which has networked control systems. “Managing by walking around” is a well-known management technique – managing equipment via an iPad interface as you walk around a factory would be very cool… Hospitals the world over are already using iPads to manage patient care, and its hard to think of any aspect of a business which could not be managed from an iPad or iPhone. A rental car business lends itself to this idea – update the vehicle database from the car as it goes out, and when it comes in. Include photos of damage, shot of the odometer and fuel gauge while you are at it…

          Whatever you might want to do on an iPhone or iPad, remember “There’s an app for that!”, or their easily could be…

        7. Businesses do use iPads to run their business. More and more. Realtors and designers use iPads on the job — watch HGTV — and kiosks and point of service uses are becoming more and more common. At an Apple store the “business” is run using iPhones. Personally my hub is a Mac Pro and the iPhone and iPad are satellite devices.

        8. What’s all this fuss about Microsoft giving away concert tickets? Apple is doing the iTunes Festival for the entire month of September. Free tickets for every show, live streaming, and after-the-fact streaming. For the Nostalgic, Elton John was at the top of his game and this can still be watched — his voice is aging but his piano playing was excellent, a must watch for his fans.

  2. Samsung have said they “already” have 64bit phones in the pipeline and their next phone will be 64bit. Not sure if google have 64bit android coming or not but releasing a 64bit processor with a 32 bit operating system it a very samsung thing to do. Innovation!

    1. No no no. It’s a PENILE SENSOR right on the screen. Each Penis is different, no Penis is alike. Samsung new 7″ Galaxy screen can scan from 7″ to 1.5″ ( it’s cold sometimes ) LOL… It’s called the new “I TOUCHMYSELF ID”.

  3. Apple doesn’t make computers, washing machines, TV’s, printers and phones. Apple makes life happen, Samsung makes stuff. That’s why people don’t get in line for Samsung products. Who needs stuff RIGHT NOW? I need my life to happen RIGHT NOW!

  4. Samsung : ‘It’s only Apple. Why? We’re curious.. … (even we had spent billion of dollars to attack Apple in all angle, we did so many work to make people think that Apple is no more have its core value “innovation”, we tried so hard to built up a cool image for our product, but we still can’t sell like Apple? Why? We are envy! We are jealous! We will spend more money to different marketing firm, analyst, blogger and reviewers to create bad news for Apple, we want Apple dies! so people have no other choice, then people must come to buy our stuff, once we become the monopoly, we can cut more corner on our product, and get the maximum revenue that we been dreaming every night!)’

  5. Only way lamedung is gonna get a 64bit phone is by ditching android.

    Regarding the fingerprint technology, apple bought te best company in the world that designed it.

    It’s gonna take Shitstung and gargle crapdroid about 3 years minimum to catchup and that’s only if android is rewritten from the ground up.

    1. I agree.

      Apple is apple, Samsung is samsung and there’s nothing that will change that.

      Two totally different companies with two totally different cultures from two totally different countries.

      If Samsung was American they may have had a chance but as they aren’t even American I’m afraid they can’t do anything about it.

      What Samsung should be doing is trying to workout what ‘they’ do best and not try and copy apple.

      Apple is a premium technology brand, whereas Samsung is a massi comsumer electronics brand – two totally different business and for a start.

      My advice to Samsung is just be yourself and don’t try and copy the coolest technology brand in the world.

  6. I am by no means an expert, but I can give Samsung a heads up why apple tick, 1 is the itunes and apps store which is the vibrant soul of apple and the lack of bullshit android os

  7. Best comment by far MacDailyNews

    MacDailyNews Take: “Here, Samsung, we’ll help you out. It’s exceedingly simple:

    Apple exists to delight their customers.

    Samsung Electronics exists to poorly rip-off Apple and hoodwink the left-over suckers with cheap, cobbled-together crap.

    Have fun trying to fake Touch ID and a 64-bit operating system. Maybe you can make a phone with an 18-inch display instead to try to hide how much you suck.”

  8. “It didn’t even talk to anyone in line. Rather, a Korean video and photography crew documented the scene and interviewed reporters to figure out why Apple has such a rabid following…”

    Let me try to understand this thought process. Instead of talking to the peopl waiting on line as to why they are there and what the hope to get by being there they talk to other “reporters” who may have or may not have actually talked to the people on line. WOW!!! Why don’t they just check the entrails of a chicken or a goat. By not talking to the people who are there they are allowing a group of people to filter through their preconceptions the reasons given by those lining up.

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