John Gruber reviews Apple iPhone 5s: ‘This is what innovation, real innovation, looks like’

“What has Apple delivered with the iPhone 5s?” John Gruber writes for Daring Fireball. “With the A7 they’ve doubled CPU performance in exactly one year, at no apparent cost to battery life. They’ve potentially obviated the need for standalone motion trackers like Fitbits and Nike Fuelbands. And they’ve started a transition to platform-wide 64-bit computing years ahead of their competition.”

“With Touch ID they’ve eliminated the need to enter a passcode to unlock your phone and a (one hopes) complex password to download apps and media from the iTunes Store… They’ve also potentially set the stage for numerous future conveniences. Imagine Touch ID integrated with the upcoming iCloud Keychains,” Gruber writes. “With the camera they’ve created a simple, intuitive interface for taking bursts of fast action or won’t-stay-still kids and pets. It’s a wonderful hardware feat to put a 10 fps still camera in a remarkably thin mobile phone (a phone with no inelegant bulge to accommodate more distance between lens and sensor, at that). But the real innovation — there’s that word — is software, right there on the device itself, that makes it easy to select only the shots from those bursts that you really want to keep, and to throw away the rest.”

Gruber writes, “This is what innovation, real innovation, looks like.6 It’s like the Thomas Edison quote, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Innovation is missed by most people because it is so often incremental.”

Much, much more, including an iPhone 5c review, Apple A7 discussion and more, in the full article – highly recommendedhere.

Related articles:
AnandTech reviews iPhone 5s: Apple’s 64-bit A7 is seriously impressive – September 18, 2013
TechCrunch reviews Apple iPhone 5s: The best smartphone available – September 18, 2013
Apple’s new iPhone 5S likely to be in exceptionally short supply – September 18, 2013
USA Today’s Baig reviews Apple iPhone 5s: ‘Makes the best smartphone even better’ – September 18, 2013
Mossberg reviews Apple iPhone 5s: ‘The best smartphone on the market’ – September 18, 2013
iPhone 5s pre-orders quickly sell out in China; gold iPhone 5s sells out quickest of all – September 17, 2013
Apple’s new iPhone 5s and iPhone 5c arrive in stores on Friday, September 20th – September 17, 2013


  1. The fact of the matter is, but the mobile revolution has everything in place now, as far as form factors go. Tablets, smartphones, touch input. Ultra lightweight laptops. So everybody keeps waiting for new amazing innovative inventions, but device form factor is pretty much done. Maybe TVs that interact with our mobile devices. Maybe some computer on the wrist that interacts with other things, but those are not really the giant revolution that the mobile device revolution brought about.
    Now the innovations will continue mostly in refining what has already been offered as what we need to be mobile and connected. At least until we start putting chips into our head or eye or whatever.

    1. I think the smartphone is the form factor for the foreseeable future. Chips in the brain are far off.

      I think in the immediate future, we have payments, liquid metal, the iBand and services. My hope is that long-term Apple will work it’s way into the energy sector.

  2. Great review by JG. Accurate, Factual and to the point. Hater can go jump in the lake. Too bad he continues to use that background and text… whenever I finish reading any of his stuff, I go back to light background web pages and get disoriented.. lol

    1. @Darwin Evolved

      That’s a great response. (Yes, I’m being sarcastic) Take a well written article, loaded with indisputable facts (as well as opinions backed by sound arguments) and then state the author is “in the tank” for Apple. Who cares if Gruber makes his living covering Apple news? I’ll read an article by an Android or Windows Phone enthusiast and consider the points made, as long as it meets the criteria I list above. What is your rebuttal to the points Gruber made in his article, other than calling him an Apple shill?

    2. He’s also pretty honest about Apple’s failings. For example, in the same review he mentions how Siri is slower than Google Now. He also doesn’t have clickbait, unlike Business Week, which you are linking to.

  3. Here’s my armchair analysis

    This looks fantastic for Apple. A darling of the tech world, the go to guy for a hard nosed truth evaluation of Apple—not just Apple products but Apple the company—gives a glowing review, which is therefore a gleaming ray of hope for the future of the company. Sure, Jobs was dreaming of touch ID like features, but Apple delivered SOLID GOLD without him.

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