“The camera in the iPhone 5S basically moved the needle two years ahead of the entire camera industry,” Patrick Rhone writes for Minimal Mac. “Not just smart phone cameras — all cameras. There is a well known photography adage that states ‘the best camera is the one that’s with you.’ Well, if you have an iPhone 5S that statement will remain true no matter what other camera you may have available. This is largely because the new 64-bit processor means that they have all the raw processing power they need to be able to execute features and techniques that not even the most expensive professional SLR cameras can deliver.”
“And, what is interesting and absolutely marvelous about what Apple is doing here is that, when approaching how to make the best camera available today (and, I feel the need to stress, not just the best phone camera), they knew that did not mean specs,” Rhone writes. “That it was not about who had the most megapixels, or biggest lens, or largest sensor. They know that none of that, at the end of the day matters. What mattered, in fact, was the one thing that, in a race to equate more megapixels with “better”, even most of the camera industry had too long overlooked. Apple focussed solely on how they could use that massive and fast 64bit processor combined with industry first features and ideas to do one thing — give you the best looking photos. And, if you can get that right when you take the photo, you don’t need a bunch of software to ‘fix it in post.’ It’s all about capture.”
Rhone writes, “Disruption. Apple just put the point-and-shoot camera industry (and some of the ‘prosumer’ dSLR one) out of business.”
Read more in the full article here.
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iPhone 5s supply to be severely constrained; sales start at 12:01am PDT online, 8am local at Apple Retail Stores – September 13, 2013
Hands on with the new 64-bit A7-powered iPhone 5s with new M7, camera features & Touch ID – September 12, 2013
Apple grants Burberry early access to iPhone 5s for fashion show photography – September 12, 2013
