“Apple on Tuesday sent out invites for a special event to be held on September 10, 2013 at the company’s Cupertino, Calif. headquarters,” Jim Dalrymple reports for The Loop.
“The event will start at 10:00 am PT,” Dalrymple reports. “It is widely expected that Apple will introduce a new iPhone at the event.”
MacDailyNews Note: Or, most likely, iPhones: iPhone 5S and iPhone 5C.
Full article here.
MacDailyNews Take: Yay, a big game of tech media BINGO!
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Happy Birthday to me!! 🙂
🎂
Happy 5S day to me.
Great news. Thank you.
Great news for everyone except Samsung. The only color they’re seeing is brown from the shit in their pants.
“… from the shit in their pants.” ..and the shit they sell.
Any other announcements that might actually surprise us?
If Apple would only announce when the new and improved iMacs, Mac minis, MacBook Pros, and Cinema Displays will be released…..
Maybe more Mac Pro news? A 4K display? Payment service tied to the fingerprint sensor?
Over the weekend my local movie theater had a short ad for the new Mac Pro
Same. I got giddy when I saw the ad before watching Pacific Rim.
Apple’s taking no obstructions on this trip.
This invitation looks positively effervescent!
Very colorful announcement, like in 5C color.
I see what you did there!
In a surprise move toward greater diversification, Apple will announce its own version of tiddlywinks, to include a champaign gold squidger.
Cease and desist with the use of our champagne trademark. We are very sensitive to the correct attribution of this word and the buying public’s awareness of our best-in-class sparkling wines. Thank you for you understanding in this important matter.
/s
“The French government announced yesterday that it has raised its terror alert level from ‘Run’ to ‘Hide.’ The only two higher levels in France are ‘Collaborate’ and ‘Surrender.’ The rise was precipitated by a recent fire that destroyed France ‘s white flag factory, effectively paralyzing the country’s military capability.” – John Cleese
Huff. Pff. Harrumph.
I wish part of Apples doubling down on secrecy involved leaking lies so when they come out with the truth it would be a surprise instead of confirmation of things we already new might be
That is called ‘misinformation’ FYI.
And it’s probably illegal under stock trading laws.
That’s for sure the most ugly invitation from Apple I’ve ever seen. Did they get a copy of CorelDraw? Jony, Jony, Jony, where are you going, and what have you smoked lately?
Oh no, no, they promised they are going to “brighten everyone’s day”. Then you must be included too 🙂
I think we are in for a big surprise, many themes, many palettes to choose from that suits different colored iPhones/moods. Please surprise us Apple on the 10th.
Jony likes fellow Brit artist / designer Damien Hurst
Sorry. Thats Hirst with an I not a U
Purple iPhone!!
perhaps those are the colors of the upcoming less expensive phones?
Great visual! Can you diggit?
I think the invite represents all the Durex fruit flavored condoms I’ll be using after chicks see me whip out that gold iPhone 5S.
I totally thought that was a pile on condoms…
Your sister’s gonna be jealous!
…so there’s no special event on the 12th?
I wonder if AT&T will continue to allow the original iPhone owners to have the unlimited data plan.
It’s 1998 all over again
Anyone noticed that the colours on the special event advert are pretty well the same as the leaked iPhone 5C images? Looks like there may also be some stronger less pastil like colours coming too…or maybe wishful thinking on my part…
PS MDN – Your pic looks like a pile of multicoloured condoms!
I think the message behind day will be all-day battery, more countries, or ALL countries, and a shout-out to investors… Also, notice the two shades of yellow and pink. and an on-purpose white circle. Also, the white logo is above the colors so expect the 5C to only come in a white top
I think its funny how people are going to spend there money on upgrading to this new iPhone. Im perfectly happy with my Iphone 5. Im not going to be suckered in this time Apple. Maybe with the new iPad 5, but no way for the iphone 5S.
You’re clearly not the market. But there are tens of millions of consumer — not suckers — currently using either an iPhone 4 and 4S and looking to upgrade.
A year or two from now, you might want to upgrade to the latest and greatest, too. Doesn’t make you a sucker. Makes you someone who’s ready to upgrade.
And I’m one of them😛
Ahh well there’s plenty of Android/Blackberry/WP sufferers out there who will be eeking/twerking at the chance to get one..
I can already hear the moans and groans because the iPhone won’t have a larger display. There seems to be some sort of fixation with having the largest screen possible on a smartphone. I’m sure the pundits are already saying how the next iPhone will be a big fail because every smartphone company on the planet has a large-screen smartphone. Because that’s what Wall thinks the iPhone needs the most, anything else will be a disappointment. As I recall over the years, Apple has clearly bucked industry trends, so it’s really not all that surprising to me now.
Apple is the industry trendsetter, they do not “buck” trends.
4 and 4S are the right size for ergonomic use of the iPhone. 5 was just a sop to the bigger is better wrong headed Samdung viewpoint
Yknow, I’m getting tired of anti-larger-screen haters. I know those pics of people holding iPad mini-sized phones are retarded, but that’s not what I’m asking for. 5 added a row vertically, but I need another horizontal row. I’m not a teeny little girly boy who dances In front of his mirror dreaming of how I’ll someday face that bully and get the quarterback to finally love me–I’m a man and my thumb alone consumes 15% of the screen. I like iPhone but I want it to be bigger. I never saw Jony Ive compared to anybody, but I know Steve was like 130lbs and Tim don’t look much bigger, I mean seriously, not everybody is a little dude.
25 multi colored circles. That HAS to mean something!
Let’s see, what’s the square root of 25? 😉
5…S?
±5
Brighten my day?
Apple’s buying Microsoft, gutting it and relaunching it as a virtual environment inside Mavericks.
And launching some phones.
‘Brighten everyone’s day.”
Yeah, pastel colored circles are going to rocket me into the stratosphere. Late 1990s iMac and iBook colors coming back for a return engagement?
Lame, lame, lame! Nothing new, retreads and very much appealing to gays and girls neglecting the rest demographic of Apple’s market.
Go ‘B’ offf. Troll.
Difference of opinion is AUTO- TROLL in your deep as a birdbath mindset.
Girls – 50% of the demographic ( well perhaps not in china)
Gays – of either gender will and a few more %
That puts you well into the minority mate.
Perhaps Apple should invent a new colour. Anyway how much of the phone colour do you see once it is in a sleeve – not much. You could always buy that Nokia in bright Yellow or Blue if you need a strong colour – you just have to play with their 7% market share software from microsh1t.
So much for minority rights, eh?
I hope they release a new Windows Phone iPhone. I would like that strategy a lot!
Make it an iPhone 6 and then let’s talk!
News cycle for introducing the pastel era – 24 hours max. Then, back to the reality of “not really much to brighten anything” – iCal this and we’ll take a look in just 8 short days.
Short?
Also Apple has often used simple circles to show a finger touching an iPhone!
Samsung is rejoicing…once again their innovation department (Apple) has been hard at work and Samsung is warming up their super sized copy machines already.
Every time something New is announced or released by Apple is a bright day for me.
Parallel construction example much like Miley Cyrus begging for attention Apple is just going to over inflate their pastel circles and FLAT ICON design. For the first time owning Apple products since the 1980s a sad, sad disappointment. Jony, you screwed up! Stick to hardware design and leave your modern/liberal art tastes to yourself.
I would like some more iMovie Trailer themes. They are so fun. I’ve made a bunch with my family videos. I linked one just for fun.
John C
My predictions for the event:
• New iPhone 5s in three colors (slate, silver, and champagne) with fingerprint sensor and new A7 processor.
• New iPad with updated design akin to the iPad mini
• 2nd gen iPad mini with retina display
• new MacBook Air
• redesigned MacBook Pro akin to the MBP w/ retina, hopefully coming in both silver and slate
• release date for Mac Pro
• new AppleTV
What I’m hoping for from the event
• a second screen type iWatch or iSight (Apple smartglasses)
• an Apple branded gamepad, compatible with any Apple device
What I do not want to see
• the iPhone 5C
• the iTV
The iPhone 5S design will be dull. A year old. It’s time for Apple to think outside the box! Tine to innovate! It’s been lacking lately.
iOS 7 is lipstick on a pig. Full of bright colours. Boring, same design from 2007!
In the 1980s Apple wrote and enforced their Macintosh human interface guidelines to ensure developer compliance with an emerging model of user-friendly computing, one in which UI elements were familiar and consistent across applications, fostering quick and easy user adaptation to new applications.
In that long-ago era, regular people had been nervous about technology and found it difficult to understand and use; Apple’s simple-as-possible approach relaxed the consumer market and even made for productivity gains in business once IT saw the light with the Windows spin-off (some say rip-off, but the point stands—Windows was more usable than than MS-DOS to the average cubicle dweller).
That era is past. Even though design principles are often claimed to be timeless and immutable, the fact of human evolution and adaptation may render them merely passing artifacts of convenience.
In a week we’ll find out if Apple scientists have at last relaxed their proscriptive and paternalistic human interface guidelines, to allow more customisation of the UI, and more model choices in hardware. One size no longer fits all, and consumers are clearly impatient with a heavy-handed Procrustean treatment.
One can only hope for something really new. If we don’t see it from Apple, something may emerge from the metamorphosis of Microsoft.
“One size no longer fits all, and consumers are clearly impatient with a heavy-handed Procrustean treatment.”
Outstanding observation.
One example: Customization of the UI as it applies to iOS7 icons would appeal to everyone. Retreating to old flat designs is not a giant leap for mankind. Let’s not forget the women … 🙂
Was hoping for three dimensional icons that give the illusion of depth almost lifting off the screen when selected.
Flat is now the de facto and too easy standard: iOS7 late to the party, Windows 8 and Android generations born earlier. Elegant 3D icons have not been done.
More colors from kiddie cereal 2D boxes, got it — what’s NEXT Apple?
I’m sorry, folks, but I’m just not feeling it.
The Flower Power color scheme with flat kiddie graphics is going to look dated about 15 minutes after it is shipped. All that had to happen was a removal of the faux leather and felt, and Ive too that as a license to re-skin iOS with this Cheez Whiz bullshit.
My Apple days go back to Apple II’s with Cassette drives and have owned Macs since 1985, but this is something worthy of Ballmer & Company- tasteless and form over function. Same with the Black Trashcan Home Theater PC that Apple is calling a Mac Pro.
Somewhere in Cupertino a robot is running the halls of Apple shouting Danger Will Robinson, Bozo Alert.
For once I agree with you regarding “flower power” UI design comments. Will get old very quickly and nothing here to sing evolutionary praises. Step back to decades of flat icons and visually unappealing colored designs. Unless you gaga over pastel dresses (metaphor) and to each its own.
Disagree on the MacPro design. Small footprint tower and evolutionary cooling design. Only an idiot hater would call it a “trashcan.” I’ll order several in white. Bad ass black is getting old.
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