“When Apple makes its long-awaited foray into the iPhone resale market, experts say, it may force rivals like Gazelle to improve their trade-in deals for customers — in the short-term, at least,” Quentin Fottrell writes for MarketWatch.
“Apple is training retail staff to handle trade-ins, according to the blog 9to5Mac,” Fottrell writes. “Customers should benefit from Apple’s entry into the market, as rivals will likely sweeten their deals, experts say. Apple’s trade-in program will give consumers more options for selling used iPhones, says Louis Ramirez, senior editor at DealNews.com. ‘It won’t directly affect sites like eBay and Craigslist, but it will force other trade-in sites like Gazelle and Amazon Trade-In to remain competitive,’ he says.”
Fottrell writes, “Although Apple is unlikely to offer customers more than resale sites for used iPhones, ‘it will be a welcome option for people who don’t have the patience to send gadgets back and forth in the mail,’ Ramirez says.”
Read more in the full article here.
Related articles:
iPhone trade-ins to start Friday in New York City – August 28, 2013
Apple’s new trade-in program may hedge iPhone business – August 27, 2013
How Apple’s iPhone ‘Reuse and Recycle’ trade-in program works – August 27, 2013
Apple to launch iPhone trade-in program in retail stores as soon as next month, sources say – August 26, 2013
Selling your old iPhone? Do it now – August 22, 2013
Cook’s plan: Grab iPhone sales share from resellers – July 5, 2013
I am one of those people who carefully researches the value of the old phone and sells at the best possible price at the best available marketplace for used devices (sometimes even overseas). Many people simply don’t bother. There is a sizable percentage of iPhone owners who have been upgrading regularly since 2007 (iPhone -> 3GS -> 4S, now ready for 5S), and whose old devices are either sitting in drawers, or doing some measly iPod duty with kids. In either case, they are simply wasting those old devices, and for them, any trade-in programme is a welcome chance to easily and quickly get rid of the old phone and get even some cash in return. Most of these people actually believe that their phone was worth $200 when they bought it (!!!?), so any cash back for them sounds like an amazing offer.
For people like me, these deals are well below real value of our used phones.
Apple is likely using this as a way to recycle older units without the shipping problems and the added benefit of foot traffic. If you can go to the Apple retail store with an old phone for a discount, then you will visit Apple first instead of the big box stores. Then assume that some of the owners only posses an iPhone and no Apple hardware, now you have them in the store looking around. Looks like a win for Apple regardless.
Gosh is Amazon in this too? Can’t they leave anything alone… Right, more venues to not make money… Great.
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