“Imagine Steve Ballmer was right now the CEO of Apple, with the same set of products and opportunities. Suspend disbelief about cultural clashes, or organizational structure,” Ben Thompson writes for Stratechery. “Presume Ballmer could set the strategy, and that Apple would execute it accordingly. In this scenario Apple would make more money in the next five years than they will under Tim Cook.”
“And yet, under Ballmer, everyone at Apple would be working so hard, and be making so much money, both for themselves and for Apple’s shareholders, that they would ensure that Apple never again reinvents consumer computing,” Thompson writes. “See, if Steve Ballmer were the CEO, Apple would make more money, but they would slowly but surely become irrelevant. Just like Microsoft.”
Tones more in the full article – highly recommended – here.
[Attribution: Fortune. Thanks to MacDailyNews Readers “Edward W.,” “Uncle Al,” and “JES42” for the heads up.]