Samsung’s half-CEO looks past Android: We want Tizen to be on everything

“Samsung Electronics has broad ambitions for Tizen, an open operating system the company has taken a lead role in developing as it looks to wean itself off its dependence on Android and Google,” Kyoung-Mook Kim and Roger Cheng report for CNET.

“That’s according to Samsung Electronics co-CEO J.K. Shin, who runs the company’s IT and mobile communications division,” Kim and Cheng report. “In a joint interview with CNET Korea and CNET, Shin made it clear that Tizen is more than a pet project and ‘simple alternative for Android.’ Indeed, he envisions Tizen running on more than just smartphones, and that it will eventually move to vehicles and other industries.”

Kim and Cheng report, “While Tizen is an open operating system, Samsung and Intel have spearheaded the development of the standards behind it… Tizen is important because it represents Samsung’s best attempt to push an operating system that it has more control over. Samsung’s surge to dominance over the smartphone market has been driven by its Galaxy S line of smartphones, which all run on Google’s Android software. While Samsung continues to say all the right things about its partner, it’s clear the Korean conglomerate would prefer to rely less on Google and more on home-grown software.”

Read more in the full article here.

MacDailyNews Take: The more confusion and disparate crap there is randomly floating around in the smartphone, tablet, vehicle, and other marketplaces, the better it is for Apple.

Even more so, people will flock to the OS that just works, offers a huge ecosystem, that is supported via a vast and growing network of retail stores, and that is owned and deployed solely by one extremely financially secure company. If you have a question about your Apple product, you ask Apple. Simple.

The rest of these companies all suffer from “Too Many Cooks in the Kitchen” syndrome. If you have a problem with your POS clipboard-sized Samsung piece of plastic, who do you call?

Samsung: “Oh, no, we only do the hardware. Try Google.”

Have fun trying to call Google.

Google: “…”

Samsung: “Oh, it’s a Tizen phone? Okay, Try Intel.”

Intel: “Huh?”

There are people who buy genuine Apple products and then there are those who subject themselves to half-assed, upside-down and backwards knockoffs of Apple products (Dell, HP, Windows, Samsung, Android, Zune, HTC, Motorola, Toshiba, Surface, Kindle Fire, Lenovo, etcetera).

It’s like an IQ test. It makes it really easy to decide who’s worth talking to in Starbucks.


    1. Google will start seeing other mobile OS’s follow their steps…

      Ubuntu, Firefox, Tizen…

      and in all this iOS will still be basically untouched.
      IMHO, the day Apple releases a 4.5 sized iPhone… all these other phones wont matter as much…

  1. Great MDN Take – I particularly like the Starbucks punchline, though I never go there myself – but I wouldn’t lump the Kindle e-ink readers in with the rest of that lot.

  2. This is the most genuinely exciting thing I’ve read in a while on all the Apple blogs for just the reason stated above. It complete fragments the non-Apple phone market, but now the geography becomes Android AND Tizen AND Windows Phone with Tizen taking a huge bite out of Android. Imagine the confusion it will sow when giant Samsung dumps Android. They can’t possibly sell both or it would cause irreparable damage to their brand and ecosystem. Lazy, cheap FanDroids will be left dazed and confused. If Apple does release a less expensive iPhone the timing couldn’t be better.

    1. Unfortunately, the damage Google inflicted on Apple by providing a free “good enough” pirated clone of iOS to handset manufacturers like Samsung has largely been done. Without Google enabling Samsung to be a fast-follower, Apple would most likely have garnered a dominant share of the smartphone market, more along the lines of the iPod and iPad. And there would now be little room for a Tizen (which I am willing to bet will look and feel a lot like Android).

      Yes, Tizen is bad news for Android. But the bigger picture damage to Apple that has already been inflicted by Google and its handset manufacturers like Samsung will take time to vindicate, especially given our medieval system of intellectual property protection provided by the courts. I figure Google’s Android effort has easily trimmed many hundreds of dollars off Apple’s share price. (Picture many Android phone sales going, instead, to Apple iPhone.) Nevertheless, despite the Android ambush, I believe Apple will prevail. Apple’s strategy of offering insanely great products at fair prices is one that permits few close followers.

      1. Well done Tom a very perceptive contribution. Apple has been damaged, it has been arrogant and patronising in its iPhone approach in moving ahead only slowly and in one direction once it gained momentary domination of the market. I cant believe that was actually planned, but does show how easy a MS mentality can infiltrate if you aren’t careful.

        Now the aim is to try to try to regain some momentum. These moves from Samsung will hopefully give them a real opportunity to exploit. Should Samsung succeed on the other hand well that doesn’t bear thinking about, would be early MS MK2 for years in all sorts of mobile technology. However I cant seriously see China and others be willing to let that happen though the US would probably stand by and wave good bye to a large section of its industrial base.

  3. Apple’s innovation will surely weed out the also rans and wannabes. The iPhone is murdering both WinPhone and BlackBerry. The same thing happened in the 80s when the Mac killed off Commodore, Atari, Tandy, Acorn, Amiga, and anyone else foolish enough to compete with Apple. Yes MS and Google did survive, but Tizen won’t.

    1. With Samsung behind Tizen, it will survive and may flourish. They are one big company and push forward any strategy they wish. They are accomplished hardware maker who has some software chops so it will ultimately be good enough for the good enough crowd.

    2. I would not be so quick to discount Tizen. Samsung is very good at rapidly copying and deploying products, and anything that it pushes out will likely gain a decent following in SE Asia, at the very least. A lot of people live in that region of the world, providing Samsung with a strong base from which to expand.

      I am not saying that Samsung/Tizen will be successful. But it certainly might be, and I believe that it is foolish to casually discount the possibility.

    3. It was MS who killed those off. I remember Apricot being told they were mad to try to compete with their own part PC compatible OS back in the 80s. They took the advice, though still disappeared up their own… Apple survived (just) because it had a strong loyal client base especially in the arts and because thankfully it welcomed back SJ who had renewed his own vision while removing most of his negative approach.

  4. This would free them of much of the future litigation with their greatest competitor and customer of hardware. It’s a move that would hurt android and obviously leave better potential products out there for the poor non-apple crowd.

    1. That, dear friend, would depend on whether or not Samsung’s is respecting other companies’ patents in their Tizen effort.

      What do you think the odds of that are?

  5. I think Samsung should spend as much time as it takes to develop Tizen.

    Don’t knock other devices like the early PCs. They were experiments to bring PCs into the home and they succeeded to some extent. Apple evolved this into a user friendly machine.
    Also the kindle was first released in 2007 and demonstrated a thin form factor that showed the advantage of having a light device. Apple were able to transform that from a simple reader into a powerful internet device.

  6. Last Post.

    MDN “Take” may be a great hit generator (excite the dimwitted), but it is an unnecessary distraction from the news.

    Today’s “Take” isn’t particularly obnoxious, certainly it isn’t as bad as some in the past, but it did represent the straw that broke the camel’s back.

    Just making the decision to stop visiting makes me feel better, knowing that my ‘clicks’ won’t be supporting mediocre “journalism” any longer.

  7. This really makes no sense at all.

    Why would Samsung, which fabricates stock ARM processors and can have them cheaper than anyone, partner with a competitor like Intel to build an OS?

    Not knowing much about Tizen, does it run on ARM or does it run on x86? Is Intel planning a move to ARM fab, or do they want an OS to become ubiquitous that can run on either platform, thus creating a future for themselves in mobile?

    I can see the benefit for Intel, I guess, but I just don’t know why Samsung would want to further fragment the OS market while opening a door for another fab? Help me out on this one.

    1. They don’t have the technical chops to make their own OS. The US seems to be the only place where advanced operating systems are made, so Samsung will need the expertise.

      They want Tizen to run on everything, so presumably it will run on both x86 and ARM.

      They are abandoning Android (it seems) because Google is no longer putting any major investment into it. Nary a mention of future Android development at the last Google developer conference. They may be switching over to Chrome, or some other OS exclusive to their hardware.

  8. Samsung has to move to TIZEN because Google is going to move to Chrome (who is now in charge of Android? Right, the Chrome guy. Case closed). Android is dead. Everyone who is not Apple, Google, Blackberry, and Samsung will need to turn Microsoft for a phone OS (here is how MDN’s prediction of MS market share gain comes in).

    Android programs are not dead because both Chrome and TIZEN will run existing programs (remember, Linux under the hood). This will be critical for the success of these OS so they don’t need to play catch-up in the program race. Next will be programs that work only with Chrome or TIZEN.

    The part that many people do not understand about Apple is its most advantageous feature; the ecosystem. The auto-backup, the cross device sync, the buy an app, song, movie, etc. and it’s always available for re-download. Many are buying a smart phone because a sales guy said “you need a smart phone” when in fact the just need a feature phone. They just want a phone to make calls, play music, and play games. The stats on web usage show this to be true. Very few people with Android phones actually use them to browse the web.

    Change is coming. 2014 will be a very interesting year. When the next Motorola phone is Chrome OS, Android will be officially dead.

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