“With the iPhone 5 taking 52 percent and the iPhone 4S earning 30 percent of sales, the remaining 18 percent were iPhone 4 sales, according to data released on Monday by Consumer Intelligence Research Partners to AppleInsider,” Neil Hughes reports for AppleInsider.
“The data shows how the average selling price of the iPhone has steadily declined, as customers have increasingly turned to the legacy iPhone 4S and iPhone 4,” Hughes reports. “When the iPhone 5 first launched, early adopters helped push it to 68 percent of all iPhone sales in October 2012, but its share quickly eased to 50 percent by December.”
Hughes reports, “‘iPhone 5 appears to have settled in at about half of all iPhone sales, nine months after its initial launch,’ CIRP said. ‘In contrast, the earlier flagship model, iPhone 4S, accounted for almost three-quarters of iPhone sales almost a year after its launch. Furthermore, iPhone 4S had 90 percent of all iPhone sales in the period immediately after launch, compared to about 70 percent for iPhone 5.'”
Read more in the full article here.
MacDailyNews Take: This is somewhat surprising as iPhone 5 is simply the best smartphone we’ve ever used, by a wide margin. For the weight reduction alone, not to mention display size, thinness, speed, audio clarity, etc., you’d think more than one out of every two iPhone buyers would recognize the value iPhone 5 offers over legacy iPhone models.