“Apple sells a lot of iPhones through its retail stores — but not nearly as many as it would like,” John Paczkowski reports for AllThingsD. “Indeed, at a recent gathering of Apple Store leaders, CEO Tim Cook said he was dismayed that only 20 percent of all iPhones are sold through Apple Stores, and that he’d like to see that number rise in the months ahead.”
“Cook would like to see more of Apple’s iPhone sales made through the company’s own stores, something along the line of 50 percent — the percentage of iPhones serviced at the company’s Genius Bars,” Paczkowski reports. “Question is, can it?”
Paczkowski reports, “According to new analysis shared with AllThingsD by Consumer Intelligence Research Partners (CIRP), raising Apple Store iPhone sales to the level Cook is asking is a potentially difficult proposition.”
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