Why Apple’s autumn releases are make or break for the company

“Reading between the lines of a series of overnight reports, Apple [AAPL] is beginning to lose momentum as months of product release drought dim public perception of the brand,” Jonny Evans writes for Computerworld.

“Sure, we all know Cupertino to be hard at work on a flurry of new products and services set for launch beginning this Fall, but months of relative inactivity are cutting the cord between the company and consumers — and we’re going to see evidence of this during Apple’s Q3 earnings release on July 23,” Evans writes. “Analysts have been issuing relatively downbeat assessments for the company’s Q3 financial performance. These are broadly in line with Apple’s own expectations for the current quarter: revenue between $33.5 and $35.5 billion, down on Q2 growth and flat on a year-on-year basis.”

Evans writes, “Apple’s Fall [sic] will be a make or break point for the company. Any new product launches will rightly be seen as essential to the company’s future success. These new devices must ignite the market, or Apple’s fall will truly begin.”

Read more in the full article here.

23 Comments

    1. Arrogance in the extreme.

      Just because you can string 500 words together in a coherent fashion (not the same thing as factual or accurate), doesn’t mean you should.

      The only people concerned about Apple’s innovation “drought” are luddites that haven’t a clue as to Apple’s new product history. Bloggers such as Jonny Evans should be avoided at all costs. Going to their sites reinforces that what they post has value. It doesn’t.

  1. Yeah sure. More analyst doom ‘n gloom. You notice (an understatement) the mood is much more “take no prisoners” these days than when Steve Jobs was with us whose RDF was also a bit of a deflector shield. The financial sharks now are always swimming nearby waiting to feast, despite the fact nothing is bleeding.

    1. Oh, and to clarify…
      pundit –
      a person who speaks with the tone of authority but is often found out to be just a big gasbag handing you a lot of stuff.
      –Urban Dictionary

    2. Actually this guy is mostly pro Apple. His past articles are pretty good. However, he has fallen into the Apple needs to invent anti-gravity just to stay alive….

      So I have to say this posting is a fail.

  2. More of the same. If Apple does not invent anti-gravity, its doomed. More and more, I see Apple products in everyday use. And with a 95% retention rate, I just do not see that changing. MOre and more NEW buyers coming and staying with Apple.

    Just a thought.

  3. It’s people like this that spread the thinking that if a company doesn’t bring something completely new (usually different looking) stuff to the market, they have nothing new. Children think like that. “This iPhone is the same ’cause it looks like the last one”.
    People like this are the ones that don’t have patience to wait for something good. Us adults and well… people with brains inside their head are busy all year doing work and playing with our awesome and constantly improving iPods, iPads, iPhones and Macs ’cause they represent the latest tech available and are also so freaking cool.
    Sorry for any bad english… not my native.

  4. Um, yeah. The entire Apple product line has grown stale because the last thing they released that felt “new” was the iPhone 4 three years ago. 4s and 5 were minor updates. What has Apple even released since LAST SEPTEMBER besides the terrible iTunes update? The tiny bump to the iMac? And? Anything else at all in our increasingly fast world? Where is all that R&D money going? Jony Ive’s Font research? Oh boy. If the new iPhone is truly only a minor change to the 5 then the stock is doomed for the near future. You can’t be “the world’s best tech company” and release one minor update to a long-existing product and expect your stock to maintain altitude or your fans to get excited. I’m not surprised the stock is shedding month after month. You’re on here stating how wonderfully they’re doing but really all we have to show for almost a year long wait is a bungled iMac refresh. Yikes.

  5. Why this story is so full of CRAP!
    I think he needs to be writing about Microsoft and Dell. Apple has over 100 BILLION DOLLARS in savings that does not even count towards operating expenses. So this guy is so full of FUD it’s not even amusing. Why are there so many that think in the past. This is not 1993.
    Apple is 100 times stronger then back then.

  6. SJ created a $100Bn ‘Shield’ for Appl from this sort of Klingon Crap spreadder.
    being immune to ‘market anal-ists’ is key to success in a publically listed company.

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