“Reading between the lines of a series of overnight reports, Apple [AAPL] is beginning to lose momentum as months of product release drought dim public perception of the brand,” Jonny Evans writes for Computerworld.
“Sure, we all know Cupertino to be hard at work on a flurry of new products and services set for launch beginning this Fall, but months of relative inactivity are cutting the cord between the company and consumers — and we’re going to see evidence of this during Apple’s Q3 earnings release on July 23,” Evans writes. “Analysts have been issuing relatively downbeat assessments for the company’s Q3 financial performance. These are broadly in line with Apple’s own expectations for the current quarter: revenue between $33.5 and $35.5 billion, down on Q2 growth and flat on a year-on-year basis.”
Evans writes, “Apple’s Fall [sic] will be a make or break point for the company. Any new product launches will rightly be seen as essential to the company’s future success. These new devices must ignite the market, or Apple’s fall will truly begin.”
Read more in the full article here.