“Apple Inc. is nearing a deal with Time Warner Cable Inc. to give subscribers of the cable television service access to channels via Apple TV, people with knowledge of the negotiations said,” Adam Satariano and Alex Sherman report for Bloomberg News.
“The companies plan to announce an agreement within a few months, said the people, who asked not to be identified because the talks are private,” Satariano and Sherman report. “The iPhone maker is also hiring Pete Distad from online-video service Hulu LLC, where he was senior vice president in charge of marketing and distribution, to help Apple executives in negotiations with media and cable companies, two people with familiar with the matter said.”
Satariano and Sherman report, “The potential deal with Time Warner Cable shows Apple working within the existing pay-TV business model, rather than directly offering live TV programming… Tim Cook, Apple’s CEO, said in May that more than 13 million Apple TVs have been sold since the device was released in 2007. Television is an area of ‘intense interest’ to Apple, Cook said.”
Read more in the full article here.