“Apple’s victory is complete. The company has set the bar for PC and mobile device design, and has influenced the design process across the entire technology industry. Apple [AAPL] has defined the technology industry,” Jonny Evans writes for Computerworld.
“You don’t have to look too far to find evidence of this. Take Apple’s MacBook range — these thin, aluminium systems were unique to the market when the Titanium PowerBook first appear[ed], now everyone (HP to Samsung to Dell) seems to offer a similar seeming system,” Evans writes. “Apple has also defined mobile device design. That fracas over “rounded corners” in the iPad and its imitators can’t hide the fact that most tablets seem incredibly similar in appearance to an iPad — at least to any ordinary human being. Thin rectangular oblongs with touch displays may have been an Apple-first implementation, but that didn’t stop others ‘innovating’ in the same direction.”
Evans reports, “It’s the same deal for smartphones, of course — indeed, about the only difference most ordinary people may be aware of in these is likely to be the size of the display. They later learn to compare the efficiency and availability of tech support.”
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