“A recent series of trademark filings on the term iWatch lends more credence than ever to rumors that Apple is working hard on delivering a wrist-wearable companion to its popular iPhone, perhaps sometime before the end of the year,” Mark Rogowsky writes for Forbes. “The wristwatch itself is something of an anachronism, but the market for watches is actually pretty robust, with more than $40 billion in annual sales. Yet, the excitement in the category isn’t about traditional timepieces, but rather bits of technology that work alongside smartphones as companions of one sort or another.”
Rogowsky writes, “It’s not obvious that Apple’s watch will have a killer app to justify its purchase, whatever the price ends up being. But that said, Apple’s track record is strong here and rather than bet against the success of the iWatch, it is likely that it will be something of a hit even if it isn’t a game-changing piece of technology… The big challenge is that even a category like fitness trackers (or phone companions) is small compared to the smartphone universe itself. Of course, they know this in iPhone land and so it’s safe to assume even if the iWatch is the next pretty big thing, something larger is still in the works at Apple.”
Read more in the full article here.
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