Apple iOS 7’s design secret: Unleashing innovation

“A lot of the commentary around the iOS 7 has focused on appearance and usability, skeuomorphic vs flat, but Lars Hard, CTO and founder of Swedish AI specialists, Expertmaker, believes the real potential lies in the evolution of the iPhone and iPad towards a more 3D-centric environment,” Haydn Shaughnessy writes for Forbes. “The design itself, therefore, is a platform for innovation.”

“It is, Hard says, a first step in the direction of a richer mobile experience, and under the hood Apple is providing many of the tools needed for developers to exploit the richer user experiences that 3D effects will bring,” Shaughnessy writes. “‘They have made a first step towards more exciting user experiences,’ he told me on the phone from Malmö. ‘And these are all connected to the other things they are doing with iOS.'”

Shaughnessy writes, “The critical point is that iOS 7 design provides developers with far more opportunities to innovate.”

Read more in the full article here.

Related article:
Marco Arment: Apple sets fire to iOS; immense opportunity arrives with iOS 7 – June 12, 2013


    1. Sadly, I agree. With the rolling back of the Fed’s Qualitative Easing program, we will likely see a slowing of the rapid gains in the broader stock markets in the coming months. But to the patient investor, as the public gets its collective mitts on iOS7, and developers take advantage of it, I think we’ll see the “oh, NOW I get it” moment. We can only hope that future versions of the iPhone and iPad delight the public as well.

      I doubt that we will see any new product category launches this year from Apple, and that’s okay – great things take time to bake. But one or two years from now, if Apple pulls more rabbits from its hat, and the markets (and the economy) are at least in a decent mood, I think it is possible to see Apple stock eventually make it across $700 per share.

      With such low PE and PEG ratios, low debt, a mountain of cash, a solid and growing dividend payout and continued growth (albeit at the moment not at the nose-bleed trajectory of a year or two back, something to be expected), Apple remains an excellent investment.

      Stock valuations don’t usually double in a day. Especially an established company like Apple. It’s not a penny stock. The silly expectations that pundits place on a heavily followed company like Apple are unrealistic. But to the patient investor who sees the intrinsic value in Apple and is willing to filter out the very noise reported here on MDN, and focus on the company’s fundamentals, I firmly believe that in a few years, we will see Apple stock setting new highs. Add to that a solid dividend, and you have an excellent investment. (And you are reinvesting your Apple stock dividends, yes? If not, you’re missing the best way to make a ton of money over the long run.)

      Everything runs in cycles. One year, a company is king, Teflon-coated and above criticism. The next year, the punditocracy declares the company to be a dog, a pariah, doomed for eternity. A year or so later, the opposite occurs. But to a patient investor who bought shares of an outstanding company at an attractive price and is willing to watch its earnings and cash grow, who smartly let their dividend payouts reinvest and compound, years hence, they will look back and see their investment has quietly and significantly grown.

      That, boys and girls, is how you win in the stock market. By being patient, buying great companies when their value is excellent, reinvesting and compounding dividends (if they are available) and tuning out the noise. There is more innovation to come from Apple. You’ll see. And you’ll be rewarded.

      1. Well said Brian and it’s something I’ve repeated several times on this site. I went back 10 years to what the stock was worth, boy has it grown. I’ve owned Apple stock for a lot longer than that and seeing it drop from $700 to $400 does not phase me one bit, I’m still way ahead on my profit.

        Plus I believe in the company. I think they will do fine now that Steve is gone, but I always knew that Apple would take a real swift kick in the stock value after he left. Now is the real endurance test to see if the legacy can keep on. It’s a risk I am willing to take.

        Thanks for your post. I enjoyed reading it.

      2. “With the rolling back of the Fed’sQualitative Easing program, we will likely see a slowing of the rapid gains in the broader stock markets”
        The translation of Quantitate Easing is: printing money” the effect of which is to devalue the currency as compared to a point back in time. If you look at the stock market value at the time quantitative easing began, you will see that the percentage of decrease in value of each dollar in circulation just happens to approximately match the so-called increase in the stock market. More dollars of lower value will be required to buy the stock, therefore the “dollar” value of the stock market appears to have risen, but in real terms it has not.

  1. After a lot of thought, I think there are at least two good reasons why AAPL is down.

    1) The mutual fund managers want volatility – they need to manipulate stocks in order to profit. They play their little mutual-fund manager games amongst each other, seeing who can trigger a herd reaction and be on the winning side of that landslide. Now AAPL is down, later it will be up. It’s too big a part of the NASDAQ – heck, the entire market – to be ignored like this forever.

    2) The professional money manager crowd hates the fact that tens of millions of individuals have purchased AAPL stock on their own, without paying money management fees to the money manager crowd. If these tens of millions of individual, thinking investors can make money without the money manager crowd then who needs the money managers?? The money manager crowd wants the individual, free-range investor to fail. There’s incentive across the entire financial management industry to lower the price of AAPL as far and for as long as possible to shake out the individual investors.

    The stock market and financial industry is severely rigged against individual “retail” investors. Profits are made by using insider information and by seeding false information to the public, thereby temporarily creating runs or sells on certain stocks.

    While I don’t think there is a formal conspiracy to manipulate the stock, there are systemic reasons why AAPL is down. None of those reasons have anything to do with Apple or its performance in the actual market (not stock market) in which it competes. All of those systemic reasons have to do with the parasites that are the financial industry.

    1. Patience. You can beat the Wall Street money managers with patience. As much as mutual and hedge fund managers want to manipulate stocks, eventually, a company’s earnings and cash flow growth will trump their games. You, the little guy, don’t have the clout of the big boys. But you do have an amazing weapon: time.

      Hedge and mutual fund managers have twitchy fingers and live trade-by-trade, quarter-to-quarter. The patient individual investor can sit on their investments for many years, quietly letting the valuations of their stocks grow. Eventually, time will beat the manipulations of the fund managers. It can be frustrating to watch the manipulation, so don’t. Ignore the scorpions in the box. Let your best investments handle themselves, ignore the pundits and CNBC, get outside and get a life. Ten or twenty years from now, you will appreciate what I have written here.

      The fund managers might own expensive watches. But you own the time. Eventually, the patient investor will win.

      1. You speak much good sense. One thing I do wish would change: I wish retirement fund managers would act more like investors and less like hedge fund managers. Unfortunately, they are have a lot of performance anxiety, mostly because they benefits they promised were underfunded over time and they’re trying to make up the shortfall.

    2. Hedge funds managers should go after the internet industry which made all the possibility for retail investors to trade on their own which skipped in commission and fees.

  2. 3D is the new game changer in iOS 7.

    Hmmmm…. where have I heard that before?

    Oh yes, its ME who has been saying this for the past couple of WEEKS!

    Finally someone else is saying it too.

  3. JAS999, your comments is very worth wide, thank you. 🙂 , it helped us understanding more the underdogs or the MOB who runs the market.

    Thank your for all the comments, really enjoy reading you guys comments. 🙂

  4. What this tells me is that money continues to flow into Apple, but emotion during 2012 drove it too far too fast. In other words, once you remove most of the emotional drivers and ignore everything other than the core (sorry, bad pun), what you’re left with is a rising stock with solid fundamentals.”

  5. Apple’s iOS 7 the Next Big Thing for Enterprise.
    Apple has enhanced its mobile device management protocol for iOS 7 and streamlined the process for enrolling devices in the program. Businesses will have new configuration options that allow them to witlessly set up apps, install custom fonts, and set accessibility options according to corporate preferences.
    Apple has also increased its third-party app protection by using what it calls a “strong and unique encryption key.” Apple’s renewed focus on enterprise should help the company further expand its already significant business-user base. Apple’s iOS platform accounted for 75 percent of mobile device activations by enterprise users in the first quarter of 2013, according to Good Technology’s latest Mobility Index report. :).

    To retail investors: AAPL will turn around bounce back high very high. $$$$$

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