Your iPhone and iPad will never look the same again: With iOS 7, Apple unveils next generation UI

“Apple has unveiled one of the biggest gambles in its history with a radical overhaul of its iOS software,” Victoria Woollaston and Mark Prigg report for The Daily Mail. “The new iOS 7 software has a ‘flat design’, but critics say the dramatic new look could backfire, confusing users – while others claim it simply looks like Google’s rival Android system.”

“Experts warned the radical makeover could confuse some users,” Woollaston and Prigg report. Jan Dawson, chief telecoms analyst at Ovum, said it ‘represents a massive overhaul of the look and feel of the operating system, which has remained largely unchanged visually since the original version.’ However, he said the changes could be too much. ‘The new version is almost unrecognisable, which will make it polarizing. Some people will love that their phone feels new and different, while others will be disoriented by the newness.'”

MacDailyNews Take: Is that really the best you can do, Jan? Bland idiocy makes very poor FUD. Anyone “disoriented by the newness” of iOS 7 shouldn’t be attempting to operate a smartphone. “Almost unrecognizable?” Puleeze. Apple will gain millions more new iOS users than they would have without these myriad improvements.

Woollaston and Prigg report, “During its keynote speech Apple the firm also revealed a major overhaul of its Mac software. [Apple CEO Tim] Cook said 28 million copies of the latest version of its Mac OS software were in use, taking a jab at Microsoft by pointing out the low takeup of its Windows 8 software… Following the update to the Mac software, Phil Schiller, Apple’s senior vice president of worldwide marketing, announced new models of its MacBook Air. Schiller hit out at critics of the firm who have claimed it can no longer produce radical new products since the death of co-founder Steve Jobs. ’Can’t innovate any more, my ass,’ he said as he revealed the dramatic tubular design of a new Mac Pro desktop PC, its high-end machine designed for musicians and video editors. Schiller claimed the new version of the Macbook Air laptop has a nine-hour battery life thanks to a new low power Intel chip.”

Read more in the full article here.

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Up close and personal with Apple’s new ‘jet engine’ Mac Pro – June 10, 2013
Apple revamps look of iPhone, iPad software in quest for simplicity and elegance – June 10, 2013
iOS 7 is a new beginning for Apple’s iOS – June 10, 2013
Apple releases developer preview of OS X Mavericks with more than 200 new features – June 10, 2013
Apple unveils completely redesigned iOS 7 with new user interface, new features – June 10, 2013
Apple announces iTunes Radio – launches this fall – June 10, 2013
With new Mac Pro, Apple gives sneak peek into the future of the pro desktop – June 10, 2013
Apple brings all day battery life to MacBook Air – June 10, 2013


  1. > The new version is almost unrecognisable…

    Yeah, maybe to someone who has never used an iPhone for more than 5 minutes at a time, yet claims to be a “chief telecoms analyst.”

  2. The only person I’ve heard voice any concerns about iOS 7 is my 75 year old mother. The changes to the icons will drive her nuts for a few weeks until she gets used to them.

    1. Steven Jobs was very proud of 93 year old woman, who never used computer before, was composing poetry on iPad.

      With “abstract” icons that less relate — or do not relate at all any more — to function of the applications, and thin fonts, muddy semi-transparent backgrounds, the UI got less intuitive and harder to perceive for common people.

      (Of course, we, the power users, will be totally fine with it; but the cornerstone of iOS UI was not power users.)

      1. spot on!

        Functionality improvements to iOS7 are great..

        I have decided that the simplistic icons, gaussian blur, and thin font are NOT improvements to my eyes.

        Existing hardcore Apple users will leap on the transition, but i see nothing that will woo users from other platforms.

  3. I’m amused at the level of intolorence and vitriol directed at anyone who isn’t in love with this new look. If you like it, great; I find it visually horrific. Just because you prefer Apple products (been a happy iPhone user since ’09; iPad user since ’10) doesn’t mean you have to approve everything that they do. Such attacks do nothing but showcase your immaturity and insecurity, and it confirms in many people’s minds that we are every bit the “sheep” that they label us as. Grow up….

    1. Of course there are going to be a spectrum of responses. I do not think having any of those opinions makes one a “sheep”.

      Ad hominem attacks from either perspective are not necessary.

      That said, I think MDN has a point about the new design being “confusing”. That is independent of opinion of the look.

    2. I don’t have a problem if you think the new theme is ugly — I’m going to need some time to get used to it myself.

      My complaint is with whiners who think the new theme will confuse everybody, or who think iOS wasn’t changed enough.


    3. I personally am not amused by teen-angst adults commenting on MDN for the sole reason of inciting others. People who follow MDN know of the typical trolls that spew out negativity and misinformation… when these easily-recognizable (and sometimes blatantly obvious) trolls start their tongues, it’s easy for us to discredit them; Sorta like swatting flies that never die. Does this make sense, Jdub? The majority of us enjoy honest critiques instead of useless, “provocative” drivel, and we’re allowed to be both vocal about it and walk with two legs at the same time.

  4. …U.G.L.Y.

    U.G.L.Y. you ain’t got no alibi, you ugly, you ugly.

    Pretty much sums up what I feel about the icons. The shapes might be clever, but the coloring in is horrible … Safari icon is really very poor.

  5. No doubt The Mail went on to say that using an iPhone causes cancer, and by buying one you are encouraging millions of terrorists and illegal immigrants to come into the UK.

    For my American cousins, the Mail makes Fox News seem balanced. Most of their stories revolve around everything causing cancer and how everyone is flooding into the UK claiming benefits and stealing jobs.

    1. Exactly! I have been using it since it hit in my developer account. It is completely different. Purposely avoided my iPad to focus on it. Now, this morning my iPad UI seems out of date. The initial reaction reminds me a lot of the original iPhone reaction. Funny how nobody talks about the icons on the other OS platforms. It is really is just trash to talk trash.

      1. The reactions are predictable. We hear variants of them after each and every product unveiling.

        Apple’s things are designed to be touched, handled, used; and when they are, the mutters tend to die away, replaced by an “Aha!” feeling.

    2. The keyboard is an improvement. But the flat “metro” look is pure ugly and the icons are horrible. The text messaging app looks ugly, the calculator looks ugly its all ugly. Too bring, fonts to faint. I hate it. But if you like it more power to you. I suggest Apple provide people with options on how they want the UI to look.

  6. I could not agree stupid people should not operate Smartphone especially an iPhone. These are the same people that should not operate motor vehicles. Like a friend once told me after my last girlfriend left me, “change is always good.”

  7. The “flatness” isn’t what I, or many people, expected. We’ve come to expect the Aqua look and feel, even though it’s been de-emphasized by Apple over time. While I don’t like some of the new native icons, the typography and layered depth are incredible. Those two elements, alone, more than atone for the visual hiccup. Ultimately, we’re going to spend the majority of our time in iOS interacting with or absorbing our content, not icons. I believe the icon layer will evolve over time, adding refinements and cleaning up concerns, and continue to be the best mobile computing platform available. The actual app interfaces are truly stunning. Safari, Calendar, Weather, and Photos, for example, are all stunning.

  8. I’m a HUGE Apple fan, but I think it looks hideous… I’ll update and use it but its gonna take a while for me to get used to it(if I ever do). Not sure why they went with the color palette they did? Hey, its still better than that other guys crap…

  9. I like the look and overall feel from yesterday’s presentation. There are some design elements (emphasis on “elements”) that do seem similar to those used in Android and Window Phone OS or whatever its called. But to me, iOS7 raises the modern/flat aesthetic a to a whole new level. Android always seems too cartoonish to me and Windows Phone OS seems like a relatively ham-handed application of the modern look. iOS7 has seems, for lack of a better word, classic. While there are some things I do not care for (too many bright white elements), but those do not detract from the whole.

    Also, I think it is a mistake to simply say “flat” OS as if it is entirely descriptive. iOS7 does have those elements. But the transparency and depth elevate it beyond that simply descriptor. The OS indicates Ive has the same vision as Jobs – a focus on details and simplicity.

    Aside from the aesthetic qualities, the update on the how things are done, eg control center, are about as Apple as it gets – simple and elegant methods that are focused on ease of use. There are a lot of these small changes and I am looking forward to using them. In some instances, they merely catch up to Android and Windows Phone OS, but in those cases are improvements over those OSes.

  10. I guess what gets me is, without people even having an opportunity to really see and use the new operating system, people are making up their minds. I know what my first impressions are but I what to know more. We have months to wait. Give it time.

    1. Absolutely , what was shown was only a preview. Until I get it in my hot sweaty palms it would be ridiculous to have an opinion pro or con. Apple has always put huge amounts of thought into its updates and so far I’ve never been disappointed. At first glance it seems an improvement to me, I won’t miss the silly green felt and spiral look etc.
      It appears to be more elegant and focused but time will tell

  11. They boast how Martha Stewart had a hand in
    those color palette choices.

    “Look fellas, consider this my legacy (cough cough)
    For the love of god, please promise me you’ll
    never use pastels. Bold brilliant full colors only.
    (cough cough, wheeze, cough) I mean it.”

    – Big Steve, watching the last few grains of sand

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