Apple’s new video, “Designed By Apple – Intention” features simple phrases paired with elegant visuals that describe the thoughts and emotions that go into creating each Apple product.
if everyone
is busy making everything
how can anyone perfect anything?
we start to confuse convenience with joy
abundance with choice.
designing something requires focus
the first thing we ask is
what do we want people to feel?
delight, surprise, love, connection
then we begin to craft around our intention
it takes time…
there are a thousand no’s for every yes.
we simplify
we perfect
we start over
until everything we touch enhances each life it touches
only then do we sign our work
Designed by Apple in California
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Apple debuts new iPhone 5 TV ad: ‘Music Every Day’ (with video) – May 24, 2013
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video) – April 26, 2013
Simply brilliant.
Agree.
But notice that Apple did not use simply white background; it was paper-like tint. And the font was not thin at all.
Basically this advertisement is made according to iOS 6 visual standard, not iOS 7.
No felt, no linen and no wood were used in the making of this video,
I think you are trying to make a tenuous point that isn’t there to be made. I don’t see OS7 introducing only white and primary colors.
Paper was used in the making of this video, and fonts are firm. So the point is perfectly obvious; the advertisement is out of synch with iOS 7 design language.
I love this one. Gorgeous way to introduce Apple for the event.
Just in case Samsung and the media told you different…
esoterica el grandé…superb ad.
This was an absolutely fantastic way to open WWDC. In fact I think they should release this as an advertisement. I think it’s better than the Designed by Apple in California piece they did release as an ad.
Agreed! Should be an Apple ad!
This WWDC is one of the best ones. Hope all the so-called analyst would now learn to shut up about why Apple doesn’t release new products every month or something.
Great video!
big big BIG yes!
Superb.
I really hope Apple releases this an ad. I liked it a lot more than the ad they showed at the end.
Minimalist copy. Scalpel-precise graphics.
This is the Apple ethos I have grown to love.
If you want to share this video …
Oh, sorry. I posted the Youtube link, but just the video appears.
Hmmm….