“Apple is throwing out most of the real-world graphical cues from its iPhone and iPad software, like the casino-green ‘felt’ of its Game Center app, in what it calls the biggest update since the iPhone’s launch in 2007,” Michael Liedtke and Peter Svensson report for The Associated Press. “The new operating system, called iOS 7, strives for a clean, simple, translucent impression. Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design chief Jony Ive.”
“Apple demonstrated the new software at the Worldwide Developers Conference in San Francisco on Monday. The new design direction was widely expected and will show up on iPhones, iPad and iPod Touches this fall, the company said,” Liedtke and Svensson report. “The software uses simple graphical elements in neon and pastel colors. Gone is the effort to make the icons looks like three-dimensional, embossed objects. Interface designers call the new guiding principle “flat,” but on the iPhone’s main screen, the background image will move subtly with the movement of the device, creating an illusion of depth. Other screens include plenty of white space.”
Liedtke and Svensson report, “Among other changes, Apple’s new iOS system will update apps automatically. It will store Web passwords online in Apple’s syncing service, iCloud, making them available across devices. The AirDrop feature will allow sharing of big files with Apple-equipped people in the same room. Apple took a jab at its rival, Samsung Electronics Co., which had been touting its Galaxy phones as better than iPhones because they sport near-field communication chips that allow people to share files by bumping phones together. ‘No need to wander around the room bumping your phone with others,’ said Craig Federighi, senior vice president for software engineering. The company also stepped up its rivalry with Google, maker of the Android software on Samsung and other phones. Apple said the Siri virtual assistant will use searches from Microsoft’s Bing, Google’s rival.”
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