Did Tim Cook lie about Apple’s new product rollout schedule?

“Apple fans and Wall Street were clearly disappointed when Tim Cook announced, during April’s quarterly conference call with financial analysts, that Apple’s new product rollout would commence this fall,” Gene Steinberg writes for The Tech Night Owl. “Why should it take so long? Isn’t something missing?”

“Well, it seems that Apple appears to have different plans in mind. It is already known that Apple will demonstrate new versions of iOS and OS X at the WWDC, which begins on June 10. It also appears that these will be major upgrades, with a number of interface changes shepherded by chief designer Jonathan Ive, who took control of the software division last fall,” Steinberg writes. “But that’s just the software. What about the hardware? That’s what generates most of Apple’s business. I suppose it’s likely that the most significant hardware intros will arrive this fall, but there are reports of reduced stocks of the MacBook Air and the Mac Pro. This would appear to indicate that new models are pending.”

Steinberg writes, “The real question is whether the promised Mac Pro upgrade will debut at WWDC.”

Read more in the full article here.


    1. Clueless, people believe that these iOS devices are connected to each other and that the data flows from iOS device to iOS device. Apple Server Farms are required between these iOS devices to pass media, photos, text, … and yet, no one looks at the billion dollar server farms Apple is building. 5 farms were disclosed and I assume others will exist in several undisclosed locations. No one is looking at this nor do they understand the strategic requirements for them. Apple even developed new solar power and fuel cell technology to power them where power was unstable.

      Yes, clueless. When will the server farms be ready to support the next big thing? That is the question and know one even knows to ask the question.

  1. Cook said “Our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce in the fall and into 2014. We continue to be very confident in our future product plans.” He didn’t say there wouldn’t be any announcements or launches before fall, so nothing to lie about!

    1. Pretty sure we’re seeing a Mac Pro replacement before the fall. But that’s just icing on the cake (Wall Street doesn’t care about the Mac Pro).

      1. The old announcement that MacPro will be updated “this spring” still stands, Spring ends on June 21st and the WWDC takes place on the 10th. He just never bother to remind people of the previous announcement!

  2. FWIW, Tim Cook never exactly said there would be a new Mac Pro. He said “we’re working on something really great”. Perhaps it’s a Mac Pro. Perhaps it’s a super-Mini or some sort of modular system. He just said that he’d be addressing the space.

    This might be very interesting.

    1. My guess is a totally new modular system to replace the Mac Pro and the Xserve.

      It will be completely build-to-order (whipped up just for you in the u.s-of-a).

    1. True dat yo. Without OS X, there is no Mac. Nothing special about the hardware. Without The Mac, nothing keeps me tied to Apple’s ecosystem. Nothing keeps me tied to iOS. OS X is the foundation upon which my computing world is built.

    2. You beat me to the post, 1807. It is misleading to say that hardware generates most of Apple’s business. It is true that the hardware end products are the visible portions of the Apple hardware/software ecosystem. The sales of iPhones, iPads, Macs, etc. generate the majority of Apple’s revenue and profit. But those products would be worthless without OS X and iOS. Otherwise, Apple could just use Linux or license Windows and save itself the trouble.

    3. It’s the software that makes for seamless integration between all Apple devices and it’s the software that makes all Apple products user friendly and intuitive beyond competition. 😄

  3. If I recall correctly, Cook said new Mac Pros in early 2013. The fact that Cook said “Our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce in the fall and into 2014″ doesn’t preclude announcing something now. If I tell you I’ll buy you a new car in the Fall that doesn’t preclude me from buying you a new car tomorrow as well.

  4. “…can’t wait to introduce in the fall…” means they must introduce it sooner than that, does it not? Read it literally rather than the assumed contextual meaning of they are so excited that they can hardly wait.

  5. Cook the robot says the same thing on different occasions time and time again, repeating himself ad nauseam. There’s really no point hearing him talk. He might as well put the Scott Forstall inspired podcast tape to tape reel deck in front on the interviewer and let him play it back.

    1. BLN, get off of it. That is the nature of corporate messaging. It’s also the nature of campaign messaging. “Stay on message.” That’s what they do. Phil Schiller is head of marketing and approves the messaging. If you don’t like the messaging, target your ire at him. And remember that he’s been there longer than Cook. And that Steve stayed on message, too. And that all “pre-announcement” talk always — always — uses/used vague timeframe references.

  6. Tim Cook is not lieing. Apple considers the Press & the Public on “a need to know basis.”
    Rumors & speculation are buzz generators. It’s not so until Apple says its so…

  7. Are we so dissatisfied with the products we use now that we “need” to be chomping at the bit for the “next big thing”?

    I think this is “Microsoft conditioning” speaking due to current products not delivering as promised. Only Apple delivers.

    1. Well, no so much dissatisfied as much as (fill in the negative adjective conferred on us from enlightened posters) fanbois who (fill in the negative and sad state of living description conferred upon us from the enlightened posters) (fill in the pitiful verb attributed to us by the enlightened posters) everything Apple does.

    1. I’d make an addendum to Betteridge’s Law Of Headlines that any article with a headline ending in a question mark will NOT answer the question. The sum total of the law and my addendum is that any article with a headline ending with a question mark is not worth reading.

  8. The striking inability to differentiate between NEW Product Categories and upgraded products makes me fear a socio-linguistic breakdown where we are no longer able to communicate with semantics and instead use our feelings to imbue meaning.

    1. instead use our feelings to imbue meaning

      Oh, you mean like the questions posted in the ‘All Things D’ interview of Tim Cook, which was almost bereft on anything technical or factual! Gossip and emotion as the new ‘technology journalism’. Exactly. Marketing Morons At Work. 😛

  9. I don’t think this was Tim Cooks’ doing. Ivy Bridge is set for September now, but was supposed to be available a while ago, I believe. Any new or well-upgraded hardware should include the new chips, so the delay was out if Apple’s hands. Maybe this has something to do with the chip team being put together on Orlando?

  10. All humans misdirect, but in this case, Cook’s fans are forgiving him because his incessant vagueness doesn’t technically qualify as a lie.

    It is hardly flattering that one of the world’s most powerful corporate leaders (or one of his deputies) can’t find something to tell the public, nor answer any questions when asked. Contrast this with other companies, who have constant info releases, leaders blogs, etc. No wonder Wall Street has doubts about Apple: months go by without product release or announcement, and the only thing Cook reveals is that he has a big pipeline full of something. Must be plugged up solid, eh, Cook?

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