Apple iPhone users use their devices 55% more than Android users

“New data from Experian Marketing Services’ Simmons Connect mobile and digital panel sheds light on the way smartphone users spend time using their phone, with the average adult clocking 58 minutes daily on their device,” John Fetto blogs for Experian.

“On average, smartphone owners devote 26% of the time they spend on their phone talking and another 20% texting. Social networking eats up 16% of smartphone time while browsing the mobile web accounts for 14% of time spent,” Fetto reports. “Emailing and playing games account for roughly 9% and 8% of daily smartphone time, respectively, while use of the phone’s camera and GPS each take up another 2% of our smartphone day.”

Experian: Total Time Spent Daily using Smartphone and Activity Share
Activities include use of a smartphone’s native features dedicated to each activity as well as downloaded apps whose primary function falls under the given activity. For instance, “watch video” includes the act of watching video on the smartphone’s native video player as well as use of video apps such as YouTube, Netflix, etc.

“We see clear differences between the ways consumers use their phone depending on the operating system that runs it,” Fetto reports. “For starters, iPhone users spend an hour and fifteen minutes using their phones per day, a full 26 minutes more than the typical Android phone owner. Additionally, iPhone and Android smartphone owners use their phones in markedly different ways. For instance, 28% of the time that Android users spend using their phones is dedicated to talking, whereas iPhone users spend only 22% of their smartphone time talking on the device.”

Experian: Total Smartphone Time Spent Daily and Activity Share by Device

Read more in the full article here.

MacDailyNews Take: We don’t blame the Fragmandroid settlers. If we, Jobs forbid, were stupid enough to stick ourselves with one of those plastic pieces of crap, we’d use them as little as possible, too! Likely, they’re at least subconsciously embarrassed over having settled for a cheesy iPhone knockoff instead of the real thing, so pulling one of those plastic plates out in public gives them pause.

Also, some of these Fragmandroid phones have these ridiculous, tradeoff-ridden, Duplo-sized screens that rapidly sap battery life, so the pitiable settlers may be trying to keep them turned off as much as possible. Yup, yet another smart move: Wasting their money on a phones they can’t use / avoid using.

Fragmandroid settler: “Just look at my giant Duplo-screen!”
iPhone user: “Wow. Hey, can you turn it on, so I can see it?”
Fragmandroid settler: “Well, I would, but my battery is just about gone, so…”
iPhone user to himself: “That’s genius, you blind bastard.”

Also, as Tim Cook said just last night: “Globally, I think there’s probably a lot of phones that are called ‘smartphones’ that… if we were labeling what they are, we might say, that’s a ‘feature phone’ and the user uses it like the old feature phones.”

[Attribution: AppleInsider. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]


  1. “New data suggests…” Well, only if that data is valid. Does this reported breakdown match your gut feel about your use of your smartphone? Mine doesn’t, at all!

    We “learned” the other day that the average smartphone user checks his/her smartphone six times per hour. Now we “learn” that amounts to one hour and 15 minutes of usage. The premise of that article was that smartphone users are addicted to the constant connectivity, so let’s assume an 18-hour waking day instead of a 16-hour waking day recommended by 9 out of 10 doctors. That equates to 180 checks on their smartphone. Divide 75 minutes by 180 checks to get — oh heck, 25 seconds per check. Wait! That’s for iPhone users. Since we’re dealing with averages, Android users spend 16.33 seconds per check.

    I don’t know about this.

          1. Okay, I see your perspective.

            The point I was making is this, reworded for you explanation. “New data, if backed up by independent research, may shed light on how people use their smartphones. At this point, since there is only one study (which actually doesn’t pass my personal gut feel check) that has looked at this, we can only say the study suggests a particular pattern to smartphone usage.”

      1. Actually, it SHOULD read . . .

        “new data . . . shed light, and “new data suggest” (if we want to be grammatically correct, for “data” is a plural word; “datum” is the singular form)

        Just sayin’.

  2. I suspect Tim Cook is correct. Android users buy the phone for the flashy home screen and shiny plastic, but they use it like a feature phone.

    iPhone users use their phones like a computer.

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