“In trying to cover Tim Cook’s roundly criticized performance at a major technology conference Tuesday evening near Los Angeles, reporters grasped at straws for kernels of news from the Apple CEO,” Adam Lashinsky writes for Fortune.
“It is a strange sight to see the CEO of Apple, a company known for its brilliance and vision, decline over and over to discuss just about anything in any detail,” Lashinsky writes. “It was the second year in a row Cook opened the prestigious AllthingsD conference and the second year in a row he divulged precious little about what is going on at Apple.”
Lashinsky writes, “The interview conducted by journalist-luminaries Walt Mossberg and Kara Swisher was alternately painful and tedious. Over and over they asked Cook to spill the beans on future products, and over and over he demurred — a predictable response, by the way. Dan Benton, the famous tech-oriented hedge-fund investor, put his finger on the problem with Cook’s public persona during a subsequent Q&A session. ‘Why won’t you give us a view of the future,’ Benton asked, suggesting that Google, with its innovations around Google Chrome and Google Now has become far better than Apple at painting a picture of things to come. Cook’s response: ‘We believe in the element of surprise.'”
Read more in the full article here.
MacDailyNews Take: Anyone who thinks an Apple executive is going to reveal anything of significance at a non-Apple event simply hasn’t been paying very much attention for the last 16 years.
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Dan Benton must be stupid and I don’t think he cares for Apple in any way he just want to make money, get a reason to hold the stock. Such people Apple can do without. I don’t think Apple has ever shared their “view” of the future. They work on products and release them when they are ready and then those products shape the future. Apple is not like Google that got it’s search engine but nothing else and they are trying new things all over the place to see if something stick… As so far nothing has stuck. Gooe won’t be rich on Google glasses. It is cool but who cares. Maybe Tim should just tell him that in the future We will have flying cars and Dan Benton will be happy.