New York Times columnist Joe Nocera calls Apple CEO Tim Cook a liar

“What will be remembered about Nocera’s latest Apple column is that he called Tim Cook a liar — accusing him of telling, under oath, a ‘whopper’ and a ‘flat-out lie,’ Philip Elmer-DeWitt reports for Fortune.

“Nocera implies, but doesn’t actually say, that he makes those charges after watching Cook’s testimony,” P.E.D. reports. “I watched Cook’s testimony — twice. I find it hard to believe that Nocera saw any of it. And having read the documents and news articles he cites, I believe that on the points with which he has factual disagreements with Cook, he’s provably wrong.”

Read more in the full article here.

MacDailyNews Take: And, that, save for the quote below, is all the time (too much already) that we’re going to waste on Joe “Slime Bucket” Nocera.

I think you’re a slime bucket who gets most of his facts wrong.Apple CEO Steve Jobs, to Joe Nocera, July 23, 2007

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

Related articles:
NY Times publishes yet another Apple hit piece from slime bucket Joe Nocera – January 15, 2011
NY Times’ Nocera: Steve Jobs can no longer be trusted – January 15, 2009
Slimy NY Times writer rehashes Apple CEO Steve Jobs’ health concerns yet again – July 26, 2008
NY Times’ Joe Nocera blasts Apple customer service with unsubstantiated claim – January 05, 2008
NY Times writer: Apple CEO Steve Jobs does not deserve free ride in options backdating brouhaha – May 02, 2007


    1. True journalism has been dead for decades now. Most news organizations rely on press releases (which bombard them daily) and do very little fact-checking or investigative work.

      What could really set a news operation apart today is to stop the rush to get out every scrap of news and focus on true investigative journalism. Then publish it in a variety of methods, such that if you bought the print subscription you gained the online version automatically (don’t require multiple subscriptions), and have an online-only option.

  1. Cook was impressive. His answers were clearly thought out and persuasive. What I liked best was watching him answer asinine questions from senators. He was cool, magnanimous, collected, but unswayed and most importantly of all, not ticked off. Hillary Clinton in front of senators in a hearing comes to mind as the exact opposite. Granted, they were basically accusing her of being an accessory to the murder of four diplomats in her care, but when she was asked asinine questions over and over she blew up.

    Tim Cook was a 7.5 or 8 in my book before this testimony. He’s well over 9.5 in my mind now.

    1. If Steve had gone in breathing fire (and I don’t think he would have because he’s way smarter than that), he would not have had nearly the positive effect Cook just achieved. This wasn’t about screaming who’s correct, this was about calmly pointing out that Apple not only pays billions in taxes, but is simply following the tax codes set forth by various countries.

      The brilliance of Cook’s approach was that it allowed the Senators to open mouth, insert both feet, and look like complete morons doing so.

  2. MDN forgot to include the best part of Fortune’s article:
    It was Nocera’s 2008 account of that phone call with Jobs that captured, in two sentences, the essence of their relationship:
    “This is Steve Jobs,” [Jobs] began. “You think I’m an arrogant [expletive] who thinks he’s above the law, and I think you’re a slime bucket who gets most of his facts wrong.”

  3. Philip is good with correcting the lies of Nocera, but he is fundamentally wrong on accepting that Apple violated “spirit of the law” by “sending money to a holding company that has tax residency in no country”.

    First of all, all of those money were never on USA’s soil to begin with (earned abroad), and they will become subject of USA’s tax code only when Apple will want to import it to the country.

    Before that, neither letter, nor spirit of the law was violated by Apple.

    Also, money in the holding company, as Philip himself admits, get there AFTER TAX in the appropriate territories.

  4. I just wrote this comment on the NYT site:
    The Times needs to stop this unrelenting attack on Apple. It seems The Times is focusing exclusively on Apple to generate web traffic and readership. If the issue is about corporate tax avoidance, there should be broad investigation about ALL companies. Apple’s tax rate is higher than most of the other large U.S. corporations. I believe Google had about 4% tax rate last quarter, but I have not seen a single article about that. This focused and unrelenting attack on Apple is unacceptable and seems like The Times has declared war on Apple. I read The Times to gain unbiased and balanced perspective, but I don’t seem to get that here lately. I am this close to cancel my subscription. We get enough of one sided noise from Fox News.

    1. “Sadly Journalism is dead ”

      Worse. Journalism is undead.

      Lurching forward on broken ankles, dribbling gobbets of bile, animated only by hate and the prospect of devouring the grey matter of those who still enjoy the gift of life.

      Where are Francis, Bill, Zoey, & Louis when you need ’em?

      Where are Van Helsing, Tallahassee, Alice and Jill Valentine, Michonne?

      Hell, I’d settle for Jane Austen: “It is a truth universally acknowledged that a zombie in possession of brains must be in want of more brains.” — Pride and Prejudice and Zombies, New York Times Best Seller, 2009

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