“Microsoft is preparing to reverse course over key elements of its Windows 8 operating system, marking one of the most prominent admissions of failure for a new mass-market consumer product since Coca-Cola’s New Coke fiasco nearly 30 years ago,” Richard Waters reports for The Financial Times.
“‘Key aspects’ of how the software is used will be changed when Microsoft releases an updated version of the operating system this year, Tami Reller, head of marketing and finance for the Windows business, said in an interview with the Financial Times. Referring to difficulties many users have had with mastering the software, she added: “The learning curve is definitely real.'”
“Richard Doherty, analyst at tech research firm Envisioneering, said: ‘This is like New Coke, going on for seven months — only Coke listened better.’ Coca-Cola dropped its New Coke formula in response to a consumer backlash less than three months after launch,” Waters reports. “Pressure has been building for Windows 8 PCs to launch the familiar desktop view when turned on — and to bring back the ‘start’ button featured in the lower left corner of the screen in previous releases.”
Read more in the full article here.
MacDailyNews Take: If Microsoft had a brain among them, they could have simply read MacDailyNews on June 1, 2011 and saved themselves years and a world of hurt:
Microsoft, in trying to cram everything into Windows 8 in an attempt to be all things to all devices, will end up with an OS that’s a jack of all trades and a master of none (which, after all, ought to be Microsoft’s company motto)… We simply do not see the world clamoring for the UI of an iPod also-ran now ported to an iPhone wannabe that nobody’s buying to be blown up onto a PC display.
From what we’ve seen so far, Windows 8 strikes us as an unsavory combination of Windows Weight plus Windows Wait.
Not to mention that probably no one on earth knows how much or what kinds of residual legacy spaghetti code roils underneath it all (shudder)… If Microsoft’s going to ask Windows sufferers to “learn a whole new computer” (and that’s exactly how they’ll look at it, regardless of how Microsoft pitches it), millions will simply say, “Time to get a Mac to match my iPod, iPhone, and iPad!”
As if they needed it: More good news for Apple.
Told ya so.
Microsoft partners say Windows 8 caused ‘millions of customers’ to switch to Apple – April 18, 2013
Stick a fork in Microsoft’s Windows, it’s done – April 17, 2013
Apple Macintosh owns 45% of PC market profits – April 16, 2013
Steve Jobs’ revenge – April 12, 2013
Microsoft’s stock takes beating after putrid Windows PC shipment reports – April 11, 2013
Apple Macintosh on the rise as Windows PC market plummets – April 11, 2013
Gartner: PC Market posts 11.2 percent decline in Q113; Apple Mac sales up 7.4 percent in U.S. – April 10, 2013