Google Now comes to iOS devices in attempt to compete with Apple’s built-in Siri

“Google Inc is bringing its Google Now technology to the iPhone, where it will compete head-on with Apple Inc’s Siri to serve as the primary service that smartphone users rely on to get everything from weather updates to traffic forecasts,” Alexei Oreskovic reports for Reuters.

“Google Now, which made its debut last year on mobile devices powered by Google’s Android operating system, will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday,” Oreskovic reports. “Some analysts believe Apple’s Siri, which comes pre-loaded on iPhones and iPads, represents a growing threat to Google, the world’s No. 1 search engine. The information that Siri provides on common topics such as sports scores and nearby restaurants reduces the need to visit Google’s search engine.”

Oreskovic reports, “The technology taps into Google’s various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as ‘cards’ … Unlike the Android version of Google Now, in which users can swipe the phone’s homescreen to quickly access the pop-up cards, the version for Apple’s iOS will only display these cards when a user has opened the Google Search app.”

Read more in the full article here.


  1. Siri shortcomings:

    – inability to understand standard diction or poor ability, even in quiet surroundings,
    – poor internal database – looks for web search results most of the time,
    – clunky results interface which displays results in a 50’s simulacrum of a black & white page,
    – not a really smart AI, in fact downright stupid,
    – no live text displayed onscreen while speaking – you have to stop speaking before text appears – totally idiotic & brainless.

    In short, a total waste of time. Piece of crap.

    1. Siri is having it’s petty revenge by pretending not to hear you and giving you inferior results. I’d give you terrible results if you were talking smack about me, too. Try speaking to Siri without sounding so condescending. Say “Think you” every once in awhile. Speak english succinctly.

      I’m sure Siri will keep getting “smarter” and “smarter” (and make Google less and less relevant) if Apple is given time. The one thing about Google Now on iOS is the great competition we now have in this particular field. This should push both companies to radically speed up improvements. I look forward to a comparison review. Personally, I won’t touch Google because I don’t trust them with my information. They’re thugs.

    2. Your attacks of Siri are becoming boring. If, your point is that Siri is a piece of shit, then that is flat out wrong. If your point is that Siri could be a lot better, and that Apple needs to accelerate its development of the product, then I’m with you. All I can say is that if Siri fails to understand you as much as you claim then your diction is less common than you believe.

  2. The one downside I’ve already seen with this is that the location services is constantly on in the background even when the app is not running. It was killing the battery too fast for my liking.

  3. I’m in the UK and rarely have any problems with Siri understanding me. I don’t use it a lot though, only when there’s no chance anyone can overhear me!

  4. I was looking forward to trying Google Now. However, after downloading the Google App I have determined that it’s probably the WORST app I’ve ever used. Imagine smashing together a dozen apps, half with incompatible UI and the other half a mixture of HTML apps and links to other apps you have to install.

    I’m still nauseous from trying to navigate through all the options. And the bad thing is that it turned out that Google Now has to be populated by Google data and you can’t manually add things.


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