“Google Inc is bringing its Google Now technology to the iPhone, where it will compete head-on with Apple Inc’s Siri to serve as the primary service that smartphone users rely on to get everything from weather updates to traffic forecasts,” Alexei Oreskovic reports for Reuters.
“Google Now, which made its debut last year on mobile devices powered by Google’s Android operating system, will be available as a feature in the new version of the Google Search app for iPhones and iPads starting on Monday,” Oreskovic reports. “Some analysts believe Apple’s Siri, which comes pre-loaded on iPhones and iPads, represents a growing threat to Google, the world’s No. 1 search engine. The information that Siri provides on common topics such as sports scores and nearby restaurants reduces the need to visit Google’s search engine.”
Oreskovic reports, “The technology taps into Google’s various online services, from Web search to personal Gmail email and Google Calendar entries, to deliver relevant information throughout the day in pop-up windows that Google refers to as ‘cards’ … Unlike the Android version of Google Now, in which users can swipe the phone’s homescreen to quickly access the pop-up cards, the version for Apple’s iOS will only display these cards when a user has opened the Google Search app.”
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