Apple just dropped a clue on Jony Ive’s iOS overhaul

“Whenever Apple sends out media invites to its official events — such as for its iPhone 5 event — it likes to drop subtle hints as to what it has up its iSleeve,” Evan Niu writes for The Motley Fool.

The next “version of iOS is arguably one of Apple’s most important in years, as it will mark a dramatic shift for the platform that drives more than 70% of sales,” Niu writes. “iOS 7 will be the first version under design chief Jony Ive’s influence, following Scott Forstall’s ouster in October, and it’s set for an aesthetic overhaul.”

Niu writes, “The teaser is striking on a number of levels and much more interesting than in previous years. Even the font that Apple’s using here is a departure from its normal corporate typeface, and looks clean and modern (MMXIII is the roman numeral for 2013).”

WWDC 2013

Full article here.

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76 Comments

  1. The new font looks kinda skinny like an anorexic reedy supermodel. The old font had a bit more heft to it. More weight. More gravitas. And looked better too, like a well proportioned hot chick.

    I hope this isn’t an indicator that Apple will be releasing candy floss stick-like products in the future.

      1. It’s what he does, and he’s brilliant at it,with his unfailing visualising of women in his analogies 🙂 thank God Minka Kelly doesn’t work for Samsung.

      1. But the blend is additive – they are interacting with each other. And they’re stacked and possibly rotating. This image is positively brimming with nuance.

    1. Nope. It is CMYK: the RGB comes from CMY combinations. But really, all those colors obviously represent a new multi-colored line of AppleTV’s. Collect ’em all!

      1. @thethirdshoe – “we KNOW it DOES represent something. It always does.”

        The WWDC graphic represents a new spiral interface for apps.  The user’s finger twirls clockwise or counterclockwise to move ‘vertically’ through a series of apps … that first come into focus in the background and then work their way to the front … before disappearing and giving way to the next one.

        Apple holds the patent on this interface, and it has been suggested that it could be used on the iWatch.
        http://blogs.computerworld.com/ios/21800/apple-iwatch-patents-say-it-could-be

    1. And Scott Forstall was only given the boot from Apple in October. If an iOS release is imminent, then it was likely fairly mature by that point. Jony Ive’s first opportunity to truly shape iOS will be iOS 8, not iOS 7.

  2. The graphic is in the shape of an application icon and stacked in different rotational positions. Some kind of added twist of the wrist functionality? Different way of creating folders perhaps? Three dimensional folders?

  3. Evan is stretching guesses beyond belief based on 1 icon?

    Taking a bit more rational design look, I don’t see it possible Ive could come in on November 1, 2012 and suddenly change directions and get a major shift designed in multiples, refined, decided upon & executed in less than 6 months … in Addition to all his other job responsibilities.

    Journalistic featherbedding to keep the Editor in Chief happy.

    1. That point is only valid if Ive and his team weren’t actively developing this before Scott Forstall was pushed aside. What if they’d internally unveiled a working alternative interface as proof of concept, and therefore started the boardroom battle in the first place?

  4. squares with rounded corners.
    =iOS app icons – major iOS update?
    =Mac Mini shape – mac mini update?
    =ipod nano screen – iWatch in several colors?

    or all of the above?

        1. I’m thinking the new Mac Pro. It’s been in the same shape for over 10 years.

          Start with that machine, then roll it out over the entire lineup. The computers will look incredible! (Sammy will not be able to copy that. )

    1. Col. Miles Quaritch: You’re not in Kansas, anymore. You’re on Pandora, ladies and gentlemen. Respect that fact, people. Every second of every day. If there is a hell, you might want to there for some R&R after a tour on Pandora. Out there beyond that fence every living thing that crawls, flies, or squats in the mud wants to kill you and eat your eyes out for jujubes.

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