“In a note to clients this morning, Raymond James’s Tavis McCourt details responses to a survey of Apple (AAPL) customers regarding their purchasing intentions, responses he opines demonstrate higher loyalty toward the company than is enjoyed by customers of Google‘s Android operating system,” Tiernan Ray reports for Barron’s.
“Among the conclusions that McCourt derives from the survey us that users of Apple’s iPhone are willing to upgrade more frequently than users of other platforms, willing to stick with Apple products more than customers of other platforms are willing to stick with those platforms, and that a reduction in price is a principal factor that would bring in new buyers, whereas a larger screen on the iPhone would mostly prompt upgrades,” Ray reports.
• 53% of the iPhone owners in our survey expect to upgrade their smartphone this year while only 43% of non-iPhone owners intend to do so.
• The vast majority of iPhone users are very pleased with their experience and expect to stay with the iPhone when upgrading in the future.
• We also asked what would make someone more likely to purchase an iPhone. Not surprisingly, 37% mentioning a lower price was the highest response, with only 6% responded that a larger screen size alone would be needed.
More info in the full article here.
MacDailyNews Take: YKBAID.
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