“Apple suffered a serious public relations hit when its Apple Maps product was unveiled to the world,” Chris Ciaccia writes for TheStreet. “Its latest purchase may be about changing that perception, even if it comes six months later.”
“Over the weekend, Apple acquired WiFiSLAM, a indoor-GPS company,” Ciaccia writes. “According to The Wall Street Journal, Apple paid around $20 million for the company, but the impact could be far greater as it pertains to Apple Maps.”
Ciaccia writes, “While Apple wouldn’t discuss its plans for WiFiSlam, there are a few facts known about the company which could hint that Apple is really serious about improving Maps.”
Read more in the full article here.
How indoor location could find its way into Apple services – March 25, 2013
Apple wants to map your favorite malls and airports – March 25, 2013
Apple acquires indoor location company WifiSLAM for $20 million – March 23, 2013