“T-Mobile [USA] will finally get the iPhone,” Roger Cheng reports for CNET.
“Apple’s flagship device, long a gap in T-Mobile’s smartphone lineup, will play a prominent role in tomorrow’s ‘Uncarrier’ event, according to a person familiar with the launch plans,” Cheng reports. “The iPhone is critical to T-Mobile’s plans to remake itself as the ‘different’ carrier. It will be the marquee product illustrating its new no-contract, no-subsidy rules, where a customer pays a small fee upfront and pays a monthly charge on top of the service plan to cover the phone costs.”
Cheng reports, “The iPhone will also help shore up the company’s subscriber defections, giving them one less reason to leave the carrier. While it has shifted its focus to a no-contract model, its existing base of contract subscribers continue to flee at an alarming rate.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Peter M.” and “Lynn Weiler” for the heads up.]