T-Mobile USA’s Tuesday ‘Uncarrier’ event to include long sought Apple iPhone announcement

“T-Mobile [USA] will finally get the iPhone,” Roger Cheng reports for CNET.

“Apple’s flagship device, long a gap in T-Mobile’s smartphone lineup, will play a prominent role in tomorrow’s ‘Uncarrier’ event, according to a person familiar with the launch plans,” Cheng reports. “The iPhone is critical to T-Mobile’s plans to remake itself as the ‘different’ carrier. It will be the marquee product illustrating its new no-contract, no-subsidy rules, where a customer pays a small fee upfront and pays a monthly charge on top of the service plan to cover the phone costs.”

Cheng reports, “The iPhone will also help shore up the company’s subscriber defections, giving them one less reason to leave the carrier. While it has shifted its focus to a no-contract model, its existing base of contract subscribers continue to flee at an alarming rate.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Peter M.” and “Lynn Weiler” for the heads up.]

5 Comments

  1. Great! Now all that T-Mobile needs is an iPhone 6 to put the overpriced carriers to shame.

    Why, you ask? Because if a person is going shopping for a new phone, he should also be cross-shopping carriers as well. If there’s no significant new handset to get people out shopping, then it may be years before people become significantly fed up with the crappy service at obscene rates that other carriers dish out.

    Apple, roll out some new phones.

  2. Family of four for $100, all unlimited (albeit, with a fairly small bucket of 4G speeds, but still…)!!!

    Normally, rates this cheap you get from the bargain-basement carriers such as Boost, Cricket, Tracfone, SIMple Mobile, MetroPCS… Not from the reputable big four.

    Perhaps it wasn’t such a bad thing that T-Mobile never got acquired by AT&T. Many may end up ditching their old “Ma Bell” for these real bargains on an actual top-tier carrier.

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