“HBO launched HBO GO in 2010 to let subscribers view its shows over the Internet on devices such as Apple Inc’s iPads,” Alistair Barr and Liana B. Baker report for Reuters. “The service has about 6.5 million registered users, compared with about 29 million for HBO’s main service.”
“However, HBO GO is only accessible for viewers who pay for cable TV service, plus an extra fee for HBO. This means monthly bills of $100 or more typically,” Barr and Baker report. “HBO’s Chief Executive Richard Plepler aid late Wednesday that HBO GO could be packaged with a monthly Internet service, in partnership with broadband providers, reducing the cost.”
Barr and Baker report, “Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, for a total of $60 or $65 per month, Plepler explained. ‘We would have to make the math work,’ he added.”
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MacDailyNews Take: This sort of talk could bode well for Apple TV as well as the fabled “Apple iTV.”
HBO GO coming to Apple TV by mid-2013, sources say – February 1, 2013
Home Box Office releases HBO GO app for Apple iPad, iPhone, and iPod touch – April 29, 2011