“Apple Inc. is in negotiations to start carrying Time Warner Inc.’s HBO Go application on Apple TV by mid-2013, according to two people familiar with the plans,” Edmund Lee and Adam Satariano report for Bloomberg. “Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private.”

“HBO Go is only available to customers who subscribe to the network through their cable or satellite service, and would be the first app on Apple TV that requires pay-TV authentication,” Lee and Satariano report. “There are currently HBO Go apps for the iPad and iPhone.”

Lee and Satariano report, “Apple sold more than 2 million set-top boxes in the first quarter of its 2013 fiscal year, which ended in December. Over the two prior fiscal years Apple sold more than 7.8 million.”

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