Analyst: Microsoft’s Surface RT on track to join Zune and Kin in the great consumer electronics discount rack in the sky

“Microsoft has never had a good track record with consumer hardware. That’s why the company’s departure from its modus operandi with Surface is such a big deal. The new tablet is arguably Microsoft’s biggest and boldest attempt at first-party hardware. Considering Steve Ballmer’s proclamation of Microsoft’s future as a ‘devices-and-services’ company, Surface is of paramount strategic importance, even if its financial results are negligible right now,” Evan Niu reports for The Motley Fool. “However, one analyst is now making an unflattering comparison for Surface and also expressing skepticism about Microsoft’s bigger picture. Is Surface destined to be the next Zune or Kin?”

“Microsoft Zune was doomed from the get-go. Launched five years after Apple’s iPod, it only lived for five years before Microsoft killed it off. Meanwhile, the iPod lived on and is now approaching its 12th birthday. Apple’s iconic music player is still the market leader with over 70% share,” Niu reports. Zune Dock“Kin was even sadder. The poor thing will always go down in smartphone history as the worst launch for a consumer device. The phone was axed less than 50 days after launch.”

Niu reports, “The last thing that Microsoft wants is for Surface to stir up memories of these dearly departed products. MKM Partners’ analyst Israel Hernandez thinks Surface RT is ‘on track to join Zune and the Kin in the great consumer electronics discount rack in the sky.'”

Read more in the full article here.

MacDailyNews Take: GWAK.

Related articles:
Microsoft’s ‘Surface Pro’ tablet slammed by negative reviews – February 7, 2013
9 out of 10 businesses support Apple iPhones and iPads – February 6, 2013
Apple’s iPad dominates tablets with 81% Web usage share; Amazon Kindle Fire distant 2nd with 7.7% – February 6, 2013
The Verge reviews Microsoft’s Surface Pro: Too big, too fat, frustratingly poor battery life; it just feels limiting – February 6, 2013
Microsoft’s Windows RT: Circling the bowl – February 5, 2013
Windows 8 bloat: Microsoft’s 64GB Surface Pro will offer users only 23GB of available storage space – January 29, 2013
Microsoft doesn’t reveal Surface sales, and probably never will – January 24, 2013
Microsoft blames PC makers for Windows 8 flop – January 24, 2013
Fujitsu President: Weak demand for Microsoft’s Windows 8 killing PC Sales – December 28, 2012
Philip Greenspun: Microsoft’s Windows 8 is a Christmas gift for someone you hate – December 7, 2012
MKM Partners cuts Microsoft price target, estimates on lower than expected Surface, Windows 8 sales – December 5, 2012
Why Microsoft’s Surface tablet is doomed – December 5, 2012
App developers shun Microsoft’s Surface tablet – December 4, 2012
Microsoft Surface Pro to offer only half the battery life of Apple’s latest iPad with Retina display – November 30, 2012
Microsoft’s Surface Pro iPad killer to start at $899 – November 29, 2012
Microsoft’s Surface tablet flops, orders reportedly cut in half – November 29, 2012
TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011

59 Comments

  1. If the Edsel is a great collector’s item, are we missing an opportunity? After all Microsoft has a great track record for great products to late to market. Another 10 year a Zune in the unopened box is going to be worth something to the MS fan boys. Surface RT could be the third product that Microsoft turns off. Unfortunately this WSJ article does not talk about Microsoft machines turning off, but it could have. http://online.wsj.com/article/SB10001424127887323628804578348572687608806.html

    1. I actually saw an Edsel on the street the other day. It really was a striking car. Nice design – looked great.

      But it was the wrong car at the wrong time.

      Not really sure what this has to do with MS…

  2. Hey MDN how about a contest for the fine folks who come here for the best photo of Microsoft’s surface sinking, you know to match that great Zune photo. You’d have to do it soon, cause I’ve never seen one….

    Oh weight, I have….

      1. I’ve waited for a while, and since you have not replied I gather you are using the singular word wait to mean a grammatical correction to one of the words in my post, more than likely the word “weight”.

        Let me pull out my poetic license and point out the concept of a pun. A pun is a play on words, either on different senses of the same word or on the similar sense or sound of different words.

        In this situation the grammatical sense of the word would indeed be as you pointed it out wait. However this discussion is about the Zune and the Surface so many disposal concepts are applicable. The “discount rack in the sky” referring the termination of a product the photo of the Zune making a big splash are playful concepts, at least for those who can understand such concepts and have a certain level of humor.

        It is to this audience that I strived for with the post, and hence I decided to use the word “weight” in lieu of the word “wait” as a pun, since “weight” also has connections with disposable items (dead weight for example) and is often added to help things sink.

        Knowing that a good portion of the fine community here would still find that obtuse I added a picture, to bring that portion of the community into the clarity of the comedy.

        Then of course there is always the possibility of the heckler, who may be attempting sarcastic wit or is experiences some form of anal retentiveness or other fascinating behavior.

        Since it is you 3l3c7ro, I’ll point out that the use of the word “weight” as a pun is perfectly acceptable. I know it is more appropriate to MDN’s concept of making a splash instead of the ANAList’s comment about a “discount rack in the sky”, but if that perturbs you…well you can do like an angel or a bird and flock off.

        Cheers.

  3. The problem here for Microsoft are the connections, real and perceived. Surface RT is an obviously failed product that runs Windows RT. Windows RT is essentially the same design as Windows 8, which runs on Surface Pro. And Windows 8 is now the default OS for non-Apple PCs.

    Surface RT failing causes a domino effect that ultimately leads to Windows 8 failing, because no one wants to buy a failure (or something that looks like that failure).

  4. Earlier today, I saw the first MS Surface in real life. In a parents meeting at my daughter’s school, one of the parents had it (he also had the iPhone). Before the meeting began, we were asked to complete some online survey. They were handing out MBAs to the parents who didn’t have a device on them (or wouldn’t bother doing it on their iPhones — almost every single parent had one). This guy was filling out his survey on the Surface. Simple, web-based “SurveyMonkey” site. He kept struggling to select the desired responses; the browser kept snapping back to some default response. He then struggled to scroll down on the page; as he kept swiping up/down, nothing moved, and the scroll bar appeared on the right side of the page. He went to touch the scroll bar and as he moved it up/down by dragging the finger on it, the page started scrolling in the reverse direction of the scroll bar (i.e. the way it behaves in the desktop environment). It was obvious that he was getting confused by the scrolling direction; every time he wanted to scroll, he’d first swipe the wrong way, realise he got it wrong, then swipe in the desired direction. I could simply not believe how needlessly counter-intuitive and complex this was. What was the purpose of the existence of that scrollbar to begin with, if you should be able to swipe to scroll, like on all other (multi)touch-based devices???

    Not to mention that the device was a fairly thick slab of plastic, very much resembling those ultra-cheap COBY tablets (9″ Android device for $120). Even though I’ve heard stories about Surface before, I was still surprised to see the person struggling with it.

    I have a feeling MS will continue sinking money into it until it turns profit, the way they sank money into X-Box (for almost a decade, mind you), before it stopped losing money.

    1. Chuck, your lack of civility is noted. It is clear that since you can’t win an argument with decency and facts, then you resorted to personal attack. Poor form, old chap.

      The Surface RT, at its price, is a poor value for most users:
      1) It has fewer applications available, and
      2) its interface is far less intuitive and efficient than the competition

      Those are facts. If you prefer the Surface, then by all means go and buy it. Predrag merely recounted a situation where the typical user struggled with the terrible Win8 interface. A quick search of Youtube would uncover thousands more people struggling to understand or work with Win8.

        1. You don’t know the Apple fanboi community at all, do you? You’ll find we’re the least rabid, KoolAid drinking, hypnotized of the tech fanatics. When Apple pulls a Zune move, WE TELL THEM. When MS pulls a Zune move, WE TELL THEM. We are easily the most DEMANDING and DISCERNING of the tech fanatics. Don’t believe me. Just watch and verify.

          Or if you’d rather just be an anonymous coward troll, expect our i i i i ire. 😆

    2. I have. I went to a 2 hr presentation with one-on-one training by MS staff here in Portland at the MS office. It was directed to business professionals. I have used an iPad for a couple of years and had never used a Surface (RT). I thought it was OK, but there was nothing that would make me want to give up my iPad. Nothing. I did find the interface and gestures to be completely unintuitive and even counter-intuitive. I would not pay the kind of money MS wants for this product and I just don’t see any problem it solves.

    3. I took a good look at the Surface at Best Buy. The cover that every reviewer said you need would not stay closed; it kept flapping. That is a big problem. The lack of cell connectivity and GPS is crazy. A big market for tablets is for people who work out in the field, or on the road. They have ignored those people. Apple has been slammed for their Maps app, MS does not have on. No reviewer brings that up, even those slamming it. Lack of a rear camera is a big problem for those who do not work in a office. Being able to shoot, edit, share a photo and video on one device is very useful. Not to mention barcode reading. The Surface is just a bad laptop, nothing more.

  5. I think we need a new sarcastic picture for the Surface RT turd. How about one floating down the Yellow River in China? Too expensive a photo shoot? Then how about one floating in a dug up old septic tank? Or a urine trough?

    Any other ideas?

    1. How about a series of photos portraying the surface as what it is: a flat surface? Think of all the food you could eat off of it. Now I’m hungry.

  6. I have had absolutely no trouble with the interface on my Surface RT and do not miss the lack of GPS etc. I have a lot of Apple devices and enjoy them as I also enjoy my Surface! I also own a Nexus 7 and enjoy that device as well. I see the need for all the platforms!!! Each has strengths and weakness. No one product is PERFECT, Not one…

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.