Ferrari puts iPad mini in supercars as it widens Apple deal

“Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be ‘more precise’ about its partnership with Apple Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said,” Tommaso Ebhardt reports for Bloomberg.

“Ferrari, which today unveiled the 1 million euro hybrid model ‘LaFerrari,’ is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show,” Ebhardt reports. “The new four-seater Ferrari model includes mini i-Pads [otherwise known as the iPad mini – MDN Ed.] on the passenger seats. Eddy Cue, Apple senior vice president overseeing online services, joined the Ferrari board last year.”

Read more in the full article here.

26 Comments

  1. All automakers could save themselves a lot of grief (not to mention weight and cost and customer goodwill) if they replaced their antiquated pathetic kludged infotainment systems with an iPad dock in the dash.

  2. That cool and good for those who can afford to drive a Ferrari or any other car well made car and that manufacture has decided not to scrimp on quality. Good for Apple as well but lets get real, that is going to amount to about 60 total sales per year.

  3. “Ferrari unwraps LaFerrari hybrid supercar in Geneva
    The successor to the Enzo is the fastest road car in Ferrari’s history. It could be yours for a cool $1.2 million. Wait — they’ve all been sold.”

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