“A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012,” Darrell Etherington reports for TechCrunch.
“That’s a huge increase, and the main benefactor of that jump is Apple, whose iOS mobile OS grew its share of total mobile video views to 60 percent, compared to Android’s 32 percent take of all mobile views,” Etherington reports. “Apple’s strong lead is dues to its dominance in the tablet market, where FreeWheel says Android has yet to field a competitor that can truly make a dent in its overall share.”
Etherington reports, “The iPad accounted for 24 percent of the overall iOS total, with the iPhone taking 30 percent and iPod touch devices accounting for the remaining 6 percent of its overall share. FreeWheel didn’t break out Android smartphone vs. tablet traffic, and instead just noted that tablet traffic was minimal.”
Read more in the full article here.
MacDailyNews Take: Apple TV is an iOS device, too. Back to the drawing board, FreeWheel.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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