comScore: Apple #1 smartphone maker in U.S. with 36.3% market share

comScore, Inc. today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending December 2012. Apple ranked as the top smartphone manufacturer with 36.3 percent share, while Google Android led as the #1 smartphone platform with 53.4 percent share.

Smartphone OEM Market Share

125.9 million people in the U.S. owned smartphones (54 percent mobile market penetration) during the three months ending in December, up 5 percent since September. Apple ranked as the top OEM with 36.3 percent of U.S. smartphone subscribers (up 2 percentage points from September). Samsung ranked second with 21 percent market share (up 2.3 percentage points), followed by HTC with 10.2 percent share, Motorola with 9.1 percent and LG with 7.1 percent (up 0.5 percentage points).

Top Smartphone OEMs 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

MacDailyNews Note: This comScore report covers the period of October 1, 2012- December 31, 2012. iPhone 5 was released in the U.S. and Canada on September 21, 2012 and faced severe supply constraints for much of the period covered by this report.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 53.4 percent market share (up 0.9 percentage points), while Apple’s share increased 2 percentage points to 36.3 percent. Blackberry ranked third with 6.4 percent share, followed by Microsoft (2.9 percent) and Symbian (0.6 percent).

Top Smartphone Platforms 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Source: comScore, Inc.

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  1. What part of 85 percent if all AT&T smartphone sales being iPhones did these esteemed cretins not get.

    Impossible that they only increased by 2 percent considering the staggering numbers from AT&T and Verizon.

      1. The devil is in the details… look at the period: Sep. 12 thru Dec. 12.

        Before Apple launched into many other regions and before supply got close to catching up with demand.

    1. This confusion happens because people think that comScore data has much to do with recent sales, while, in fact, they measure not sales, but “installed base”, which includes all of phones that were ever sold and still stay connected to cellular networks.

      So while recent sales could change as drastically as possible, and yet there is just no way that connected devices market share would change more than few percentages.

    2. First of all, this is installed base, not just new sales. AT&T has been Apple’s home base since forever. They can hardly find new customers there, only sell to returning customer, which of course doesn’t improve their installed base.

      But they outgrew Android, as you can see. That’s a reversal from 2011. If you look at the Comscores from 12 months ago, iOS grew by 7 percentage points in 2012, while Android grew just by 5.5. That’s what they gained on Verizon and Sprint.

  2. The percentage of gain by Apple and Scamdung is greater than the losses of the others on the lists combined. With the hardware, it’s understandable that there are other minor players who have fallen. But what are the other platforms?

  3. I recently read an article from CNBC that said Apple could easily fall to $200. So be very careful about what you read and take everything with a grain of salt.


  4. This is just like the PC box game. Do the above in Apple and non-Apple. Apple is growing and the others are just changing the non-Apple horse. Like the PC box game, Apple will be the only one in the end. There can be only one! The rest are products and devices that are locked in to old technology that keep replacing their old crap when it fails. 5 to 10 years and the game will be over.

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