Apple unveils shortened URLs in stealth Super Bowl debut

“Apple may not have its own Super Bowl ad… but the company quietly launched a new product effort during someone else’s ad spot,” Josh Lowensohn reports for CNET.

“At the end of the commercial for the upcoming ‘Star Trek: Into Darkness’ film, Paramount flashed a quick promotion for its iOS app, complete with an link that takes people right to it,” Lowensohn reports. “In function it’s identical to what Apple already uses through its iTunes links, but this one’s designed so that people can quickly type it into a mobile device or remember it for later.”

Lowensohn reports, “Whatever’s after can be changed by developers, which in this case is”

Read more in the full article here.


  1. I’m glad to see that Apple didn’t spend any of that $140 ,000,000,000.00 that they have in cash on a commercial during the Super Bowl. Why push your product in front of millions and millions of people? How smart is that? It’s not like they can afford to waste money!

    1. When you sell everything you make and your average inventory turn is measured in hours, you don’t need to buy the most expensive ad time on television. Especially if another company is willing to do it for you. SMH.

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