Site icon MacDailyNews

Phil Schiller: ‘Apple has always focused on providing the best products, we’ve never blindly chased market share’

“In a revised version of an interview published Thursday in a Chinese newspaper, Apple Inc marketing chief Phil Schiller said the company would focus on making ‘the best products’ for customers and ‘never blindly pursue market share,’ Edwin Chan reports for Reuters.

“On Thursday, the Shanghai Evening News cited Schiller as saying that Apple would not develop a cheaper smartphone for the sake of expanding its market shar,” Chan reports. “But in a new version of the story published after the original, the Shanghai Evening News removed all references to cheaper smartphones, except for a mention of a ‘cheaper, low-end product.’ It also amended its original headline from ‘Apple will not push a cheaper smartphone for the sake of market share,’ to ‘Apple wants to provide the best products, will not blindly pursue market share.'”

Apple confirmed the interview had taken place and that it had contacted the Chinese newspaper about amending its original article, but had no further comment and declined to provide a transcript of the interview… [The latest article] cites Schiller as saying, ‘Apple has always focused on providing the best products for its consumers, we’ve never blindly chased market share.'”

Read more in the full article here.

Related articles:
Did Apple exec Phil Schiller really shoot down a cheap iPhone? – January 11, 2013
Reuters withdraws report of Phil Schiller’s ‘cheaper iPhone’ denial citing ‘substantial changes’ – January 11, 2013
Apple’s Phil Schiller: Cheap iPhone will ‘never be the future of Apple products’ – January 10, 2013
A cheap Apple iPhone would mean the end of Tim Cook at Apple – January 10, 2013
Why a cheaper iPhone model makes economic sense; next-gen iPhone, budget model may both sport 4-inch screens – January 9, 2013
Low cost iPhone? Apple has no problem cannibalizing its own business, typically with good results – January 9, 2013
Cheaper iPhone could boost Apple’s market share but ding margins – January 9, 2013
Gene Munster: 60-70% chance Apple debuts $199 iPhone for emerging markets – January 9, 2013
Bloomberg: Apple developing cheaper, smaller iPhone for 2013 holiday release – January 9, 2013
WSJ: Apple prepping less-expensive iPhone – January 8, 2013
Apple to launch low-cost iPhone with 5-inch display for emerging markets in 2H13, sources say – January 8, 2013
Barclays: Cheaper iPhone for emerging markets ‘key’ for Apple – December 4, 2012
Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012

Exit mobile version