“Apple SVP of Worldwide marketing Phil Schiller gave an interesting interview to Chinese newspaper Shanghai Evening News yesterday. In the interview, he directly addresses the rumors surrounding a potential cheaper iPhone, saying that this will ‘never be the future of Apple products.'” Matthew Panzarin reports for TNW. “We have verified with Apple that this was an official interview.”

“Interviewer Huang Yinlong spoke to Schiller about Apple’s products in China who said that ‘every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market,'” Panzarin reports. “‘At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out,’ Schiller added later. ‘Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20%, we own the 75% of the profit.'”

Read more in the full article here.

MacDailyNews Take: Translation (which we provided rather presciently yesterday): “You can bet that if Apple enters the pre-paid phone market in emerging markets, they most certainly will have margins and they will make a profit on each device sold.”

Please see also, from our own SteveJack: Newsflash: Apple sells premium products at premium prices to premium customers – October 23, 2012

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