Google’s Android fails to make inroads into business where Apple leads

“Only 22 percent of information workers say they want a smartphone based on Google’s software on the job, according to a study by Forrester Research Inc.,” Peter Burrows reports for BusinessWeek. “More office employees — 33 percent of those surveyed –say they’ll use iPhones for work. Among the 9,766 information workers who took part in the poll, 10 percent will adopt Microsoft Corp.’s Windows Phone-based devices and 7 percent say they’ll select Research In Motion Ltd.’s BlackBerry.”

“Android has done very well with consumers, particularly more price-sensitive ones, Gillett said. Businesspeople can pay Apple’s prices for a premium product, and millions of them already own iPhones and other Apple products and aren’t likely to walk away from their investment, he said,” Burrows reports. “Those polled may have written off Android because their companies don’t support it beyond e-mail access. That’s because many chief information officers don’t like the fact that almost every model of Android phone uses a slightly different version of the software, which means more testing, security updates and support costs, according to Frank Gillett, a Forrester analyst.”

Burrows reports, “In tablets, Android has an even smaller share among the business crowd. Apple is again at the top with 26 percent in Forrester’s survey, while tablets based on Windows 8 come in second at 20 percent. Android’s share of tablet preference among information workers is 11 percent, while the BlackBerry PlayBook is 1 percent.”

Read more in the full article here.

MacDailyNews Take: From what we can tell from the Bloomberg Tech Blog, the percentages are the results of a survey asking what type of smartphone or tablet they want, hence that 20% result for “Windows 8” in tablets. In other words, 20% of “information workers” have no idea what they want in a tablet, so they say “Windows.” Old, ingrained, bad habits are hard to break.

[Thanks to MacDailyNews Reader “David E.” for the heads up.]


  1. Only 22 percent of information workers say they want a smartphone . . . infested with malware that can’t be updated with the latest version of its operating system.

    Only? Let’s get real and get that number down to zero, enterprise.

  2. Apple was doing great in business until they really messed up iCloud for Outlook. Nearly everyone I know is frustrated and furious with Apple over major problems with iCloud on Windows.

  3. The dreams of the IT department. Eternal employment! With more hours.

    Ask the people making the decisions not the IT people. There is the head of purchasing, upper management or the BYOD group. (That is the Bring Your Own Device also known as the Apple customers with a job.) The IT department better get the boss’s new iOS device connected that he got from his family for Christmas. Pink slips can be filled out by hand.

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