Millennial Media: iPad mini is a game changer, must have gift’ of the year; impressions grew 28% per day in November

“Every holiday season there seems to be one particular item that stands out as the ‘must have gift’ of the year, and in 2012, early figures lead us to believe that this could be the iPad mini. Truth be told, don’t tell my kids but there are already two sitting under our tree at home,” Matt Gillis reports via the Millennial Media blog.

“While we expect a massive amount of iPad minis to be received as gifts (and not opened until the end of the month), it appears that many folks couldn’t wait for the holidays to come and have rapidly embraced the newly sized iPad,” Gillis reports. “Specifically, we have already seen a noticeable number of impressions on our platform.”

“In the first weeks after the iPad mini went on sale, we saw an average daily growth in impressions of 28 percent,” Gillis reports. “Last holiday season, Amazon launched the Kindle Fire to much anticipation. As a comparison, we saw Kindle Fire impressions grow at an average daily rate of 19 percent in the first two weeks after it went on sale last year. So, by our math it looks like Apple could have itself another massive holiday season.”

Millennial Media: Apple iPad mini 2012 vs. Amazon Kindle Fire 2011 Impressions
Millennial Media: Apple iPad mini 2012 vs. Amazon Kindle Fire 2011 Impressions

Gillis reports, “Rather than cannibalizing other tablet sales, we see the iPad mini as a device that will simply expand the overall tablet market. Based on Nielson data from November – kids are asking for Apple products this holiday season. The number one requested gift is the iPad and 48% of American kids want one for Christmas. The iPod Touch and the iPad mini are close behind with 36% of American kids hoping they find one under their tree. If these numbers hold true, Santa could be very busy this holiday season – and there could be a lot of happy kids, and happy [iOS] developers.”

Read more in the full article here.

MacDailyNews Take: Boom! (Meanwhile, the incongruent Apple sale continues on Wall Street…)

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VentureBeat reviews Apple’s iPad mini: The best iPad ever and the best tablet on the market – November 16, 2012
InfoWorld reviews Apple’s iPad mini: Far superior; outclasses Amazon’s Kindle Fire HD, Google Nexus 7, Samsung Galaxy Tab 2 – November 6, 2012
Thurrott reviews Apple iPod touch and iPad mini: ‘demonstrably better than the competition; incredibly desirable tech devices’ – November 6, 2012
Ars Technica reviews Apple’s iPad mini: You’ll find yourself reaching for it over a full-sized iPad with Retina display – November 6, 2012
24 hours with Apple’s iPad mini: This is the real iPad – November 6, 2012
Why I just dumped my iPad 3 for iPad mini – November 5, 2012
DisplayMate: Apple’s iPad mini offers ‘just a very capable display’ – November 5, 2012
Apple’s iPad mini and ultra-mobile computing – November 5, 2012
Demand for Apple’s new iPad mini is huge – November 5, 2012
The Register reviews Apple’s iPad mini: ‘The tablet even Apple anti-fans won’t be able to leave alone’ – November 5, 2012
Apple sells three million iPads in three days; double previous first weekend sales – November 5, 2012
The Independent reviews Apple’s iPad mini: High-end gadget is worth the price – October 31, 2012
CNET reviews Apple’s iPad mini: The new standard for little-tablet design – October 31, 2012
NYT’s Pogue reviews Apple’s iPad mini: ‘All the iPad goodness in a more manageable size; it’s awesome’ – October 31, 2012
USA Today’s Baig reviews Apple’s iPad mini: ‘A splendid choice; terrific for reading, watching movies and playing games’ – October 31, 2012
Mossberg reviews Apple’s iPad mini: ‘An impressive feat; the perfect solution’ – October 31, 2012


  1. My daughter will be a very happy Apple camper on her upcoming December Birthday with a personally engraved iPad Mini. Not a bad Christmas present either. Yeah AAPL is surely DOOMED NOW!

  2. I bought a mini the second I set eyes on one. There’s something amazing about the size – it’s absolutely perfect in my opinion.

    I sold my iPad 2 for £330, bought a mini for £269. So now I have the iPad of my dreams and £61 profit. Brilliant!

  3. I bought 2 mini’s. One for my son who loves it and one for me. I love the size and weight but I just couldn’t get by the feeling that I was missing something. I returned mine and got an iPad 4. I’m extremely happy that I switched to the full size iPad 4.

    Both are excellent devices.

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