Beleaguered RIM to unveil BlackBerry 10 on January 30, 2013

Hugo Miller reports for Bloomberg, “Research In Motion Ltd. plans to showcase the first two of its BlackBerry 10 smartphones on Jan. 30 and then start selling the devices in February, moving forward with a critical step in its comeback bid.”

“‘We want to do it as quickly as possible,’ Chief Operating Officer Kristian Tear said in an interview following RIM’s announcement of the Jan. 30 date earlier in the day,” Miller reports.

MacDailyNews Take: Evidently at Research In Molasses, “as quickly as possible” means “four years too late.”

“Though the first phones won’t go on sale simultaneously worldwide, RIM is aiming for a release on multiple continents within 30 days of the unveiling, Tear said,” Miller reports. “The rollout will finally get the BlackBerry 10 into consumers’ hands after multiple product delays put the phones a year behind schedule. RIM needs a hit to help it reverse market- share losses over the past two years to Apple Inc.’s iPhone and devices running Google Inc.’s Android software… RIM ranks far behind the iPhone and Android devices in the smartphone market, putting it in a race with Microsoft Corp. for third place.”

Read more in the full article here.

MacDailyNews Take: DCW’s last gasp.

13 Comments

      1. All thru the 90s, when Apple was in trouble, much of the press referred to Apple as “beleaguered”.

        Now that the tables have turned, MDN delights in using “beleaguered” to describe Apple competitors that are now in dire trouble.

  1. You get the impression that even though bb 10 has been delayed multiple times, they’re still in a rush to get it out. I think we’re going to witness an utter mess of an operating system.

    And yes, they are 5 years too late anyway.

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