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Un-retired: Why Bob Mansfield is back at Apple in a big way

“Bob Mansfield, Apple’s former senior vice president of Hardware Engineering, is now back at the company after what may be one of Silicon Valley’s briefest retirements,” John Paczkowski reports for AllThingsD.

“The longtime company exec returned fully to Apple this week following a rare executive shake-up that saw the departure of Scott Forstall, one of the most visible faces of Apple since Steve Jobs’ death last year, and head of its mobile iOS business,” Paczkowski reports. “In the wake of that jarring departure: Mansfield in a brand-new position as senior vice president of Technologies.”

Paczkowski reports, “So, what happened? According to a central theory advanced by people who know Apple well: Forstall’s ouster… As one source close to the company told AllThingsD, ‘The timing of Bob’s return is not coincidental.'”

Read more in the full article here.

MacDailyNews Take: Once upon a time, there was a bee in Apple’s bonnet, so Tim Cook swatted it.

Splat!

And everyone lived happily ever after. The end.

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