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Analysts: Momentous Apple shakeup could be just what the doctor ordered

“The scale of Apple’s surprising executive management shakeup this week would normally be a sign of big trouble, but analysts said the moves could be just what the Cupertino company needed,” Benny Evangelista writes for The San Francisco Chronicle.

“The changes should help take some of the pressure off Chief Executive Officer Tim Cook, who is better known as an operations manager than a product development executive,” Evangelista writes. “‘They now have a tighter team that has more control over the destiny of products that are interrelated, and that’s a big plus,’ said analyst Tim Bajarin, president of Creative Strategies of Campbell. ‘They’re streamlining the decision-making process when it comes to technology and in doing so, you’d never have one of those map-making fiascos again.'”

Evangelista writes, “‘At first glance, something feels off,’ said analyst Gene Munster of Piper Jaffray. ‘A year after Steve Jobs dies, you have some pretty significant management changes. It looks a little messy, but the direction and future of the company are probably in better hands than they were before.’ … [Jonathan] Ive is a product visionary who seems to illustrate ‘the real culture of Apple’ more than Forstall, analyst Gene Munster said.”

Read more in the full article here.

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