Survey: Apple Maps apps issue irrelevant as massive iPhone 5 sales continue

A new survey from 451 Research/ChangeWave Research shows the iPhone 5 has sparked an unprecedented wave of buying with consumers queueing up the latest Apple smart phone at record rates.

“Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5,” said Dr. Paul Carton, ChangeWave’s VP of Research, in a statement. “Rather, the survey results show both issues hardly rank as bumps in the road.”

To gauge overall demand for the latest Apple smart phone model ChangeWave asked consumers how likely they were to buy one in the future. The survey results show an unprecedented degree of consumer interest, with one-in-three consumers (32%) saying they’re Likely to buy the iPhone 5 in the future (19% Very Likely; 13% Somewhat Likely).

How likely is it that you will buy a new Apple “iPhone 5” for yourself or someone else (e.g., a family member) in the future?

ChangeWave: How likely is it that you will buy a new Apple "iPhone 5" for yourself or someone else (e.g., a family member) in the future?

For perspective, ChangeWave compared the current Apple iPhone 5 findings with the results of a similar demand question asked at the time of the iPhone 4S launch (October 2011):

Likelihood of Buying: iPhone 5 vs. iPhone 4S

ChangeWave: Likelihood of Buying: iPhone 5 vs. iPhone 4S

Apple Maps. Apple’s new iOS 6 operating system – which comes pre-installed on the iPhone 5 and can be downloaded for earlier models – includes a new Apple Maps application that replaced the Google Maps app in previous iOS versions. However soon after iOS 6 was released and the iPhone 5 went on sale, media reports began circulating about user dissatisfaction with Apple Maps. Reported problems include inaccurate location searches, distorted satellite imagery, and missing points of interest in major cities.

To gauge the impact of the Apple Maps issue, CHangeWave asked iPhone 5 and other iOS 6 users if they had experienced a problem with Apple Maps.

Nine-in-ten users (90%) reported it was No Problem at All or they Haven’t Experienced Any Problem, while 3% characterized it as a Very Big Problem and 6% said it was Somewhat of a Problem.

Have you experienced a problem with “Apple Maps” on your iPhone?

ChangeWave: Have you experienced a problem with “Apple Maps” on your iPhone?

To put this in context, back in the summer of 2010 ChangeWave surveyed new iPhone 4 owners on the Apple antenna/ reception issue – which at the time had received an unprecedented level of media focus. In that 2010 ChangeWave survey, 7% of new iPhone 4 owners had reported the antenna/ reception issue was a Very Big Problem and 14% Somewhat of a Problem. Another two-thirds (64%) reported they Hadn’t Experienced any Problem.

Here’s a head-to-head match-up between the earlier iPhone 4 Antenna/Reception issue and the current iPhone 5/iOS 6 Apple Maps issue:

ChangeWave: iPhone 4 Antenna/Reception vs. iPhone 5/iOS 6 Apple Maps

In comparison to the iPhone 4 Antenna/Reception issue, the current Apple Maps issue is of marginal concern to iPhone 5/iOS 6 users. Simply put, Apple Maps is not considered a problem by the overwhelming majority of users.

Read more here.

22 Comments

  1. its awesome that google just came out with streetview for 250,000 miles of third world roads, but i live in the USA and need real time traffic info a lot more than a picture of some cliff in Taiwan

  2. Of my group of friends, none of them read sites like MDN, Engadget, Gizmodo, The Verge, etc., and hence none of them have even heard there’s an issue with Apple Maps. I see them using Apple Maps on iOS 6 all the time, and haven’t heard one single complaint from any of them about it. They seem to like it.

  3. “and the Apple Lightning port issue”

    Wow, what a surprise. The “issue” was only relevant to a small subpopulation of people that would have to buy multiple adaptors. The remainder of people either don’t care or are happy that Apple is <> improving their technology!

    1. Adapters are not the issue, at least for me. I couldn’t care less about having to buy multiple adapters. But the Lightning port removes functionality (iPod Out) that I depend on, which means it’s NOT an improvement for me. As a result, I’m pushing out any plans to buy iOS gear for at least one, maybe two years. That’s a couple thousand bucks they would have gotten from me that they won’t now. A fraction of the tiniest drop in their bucket, to be sure, but it’s not an “issue”. It’s an actual issue.

  4. maps are mostly used to travel to unknown places, how many times
    do you go to those places depends on an individual jobs or mostly
    weekends travels, in short ,it is not frequently used by most people.
    so to affect iPhone sale is just in the minds of android oem, media
    pundits to get more hit on their web traffic and mostly those wall
    street analyeast driving down APPL pps

    1. Complete rubbish.

      My dear ‘MacFreek’, you seem to have no grasp of logic or basic English.
      (For pity’s sake, it’s ‘freak’ and ‘in spite’.)

      Most people have no map problems whatsoever, and most of the ones reporting maps as a ‘big problem’ are simply reading news reports to that effect.

      Now grow up.

    2. If so, given the initial media firestorm over Apple Maps, I would consider that to represent an enormous vote of confidence in the iPhone 5.

      They bought the iPhone 5 despite the FUD uproar…and Apple Maps will continue to improve. It’s good to be the king.

  5. People buy the iPhone 5 because they had to wait years for any significant upgrade. And all they got is an extra row of icons. Lets face it, Apple is doing nothing innovative with the iPhone.

    They are too busy crippling OS X to match it to the iPhone.

    The iPhone 5 screen is one of the biggest fuckups in Apple design history. Ugly as Obama’s ass.

  6. I traveled through some uncivilized territory recently (streets of Tulsa, OK) and Google Maps was completely wrong on exit numbers, frontage road interconnects, etc. I’ve been hesitant to go to iOS 6 because of the chatter. Now I’m just waiting for a fast WiFi connection. Apple couldn’t do any worse, and is probably better. Now we just need a good non-Google search engine.

    1. it’s mostly FUD
      go ahead and update to iOS 6, it’s damn fast and you know that the app is getting updates…

      just look at the “survey” 90% don’t have any issues (or notice them)
      When I look at reviews, the nasty ugly 1 star reviews.. I tend to toss out. the 5 star all glowing best in the world reviews.. I tend to be skeptical. I look at the 3-4 star reviews. thats where you find the truth.
      granted, if you have 9000 1 star reviews, 100 5 star reviews… the truth tends to be in the 1 star 🙂

      Don’t hold out on iOS 6 cause of 3% that are very vocal…

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